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Compare medialab vs SOUP Agency

Side-by-side comparison of features, pricing, services, ratings and more.

medialab Agency logo

medialab

B2B Lead Generation Website
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Winner
SOUP Agency Agency logo

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Feature Comparison

Attribute medialab SOUP Agency
Category B2B Lead Generation B2B Lead Generation
Rating -
Winner +5.0 higher
Location level 22/180 George St, Sydney NSW 2000, Australia Sydney, New South Wales, Australia
Services
  • AI-powered revenue system design
  • Lead list building and enrichment
  • Sales qualification and sequencing
  • Reporting and analytics
  • AI workflow automation
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • AI-powered revenue system design
  • Lead list building and enrichment
  • Sales qualification and sequencing
  • Reporting and analytics
  • AI workflow automation
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
Industries
B2B SaaS Technology AI
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Pros
  • Claude-native agents replace a five-person ops team for list building, enrichment, qualification, sequencing, and reporting
  • Only Clay partner in APAC, enabling advanced data orchestration
  • Direct access to engineers and strategists, not account managers
  • Founder-led with a playbook proven in-house
  • Award-winning agency with multiple industry recognitions including Local Business Awards and Telstra Best of Business.
  • Proven track record of delivering significant ROI improvements (54x ROAS, 422% lead growth, 43x revenue growth).
  • Senior-led team with a structured methodology (Direction, Ambition, Performance) that reduces guesswork.
  • Full-service capabilities covering SEO, paid media, social, email, and web development under one roof.
Cons -
  • Relatively small team (10-49) may limit capacity for very large enterprise accounts or rapid scaling.
  • Broad service offering may mean less specialization in niche areas compared to boutique agencies.
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