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Compare SOUP Agency vs XEN

Side-by-side comparison of features, pricing, services, ratings and more.

SOUP Agency Agency logo

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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XEN Agency logo

XEN

Web Development & Technology Website
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Feature Comparison

Attribute SOUP Agency XEN
Category B2B Lead Generation Web Development & Technology
Rating
Location Sydney, New South Wales, Australia Sydney NSW, Australia
Services
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Branding
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Customer Marketing
  • Customer Support Training
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Help Desk Implementation
  • Knowledge Base Development
  • Sales and Marketing Alignment
  • Sales Enablement
  • Social Media
  • Video Production
  • Website Design
  • Website Development
  • Website Migration
  • Account based marketing
  • Search Engine Optimization
  • Digital Strategy
  • Paid Search (Google & Bing Ads)
  • Social Media Advertising (Meta, TikTok, Pinterest)
  • Display Ads
  • Search Engine Optimization (SEO)
  • Organic Social Strategy & Content Creation
  • Community Management
  • CRM Setup & Nurture Series
  • Email Marketing (Monthly eDM)
  • Copywriting
  • Link Building
  • Graphic Design
  • Landing Page Design
  • Web Design & Development
  • Branding & Brand Strategy
  • Lead Generation
  • Marketing Automation
  • Video Marketing
  • Amazon Marketing & Advertising
  • Influencer Marketing
  • Public Relations
  • Data Analytics & Visualization
  • Branding
  • Content Creation
  • CRM Implementation
  • CRM Migration
  • Customer Marketing
  • Customer Support Training
  • Customer Survey and Analysis
  • Email Marketing
  • Full Inbound Marketing Services
  • Help Desk Implementation
  • Knowledge Base Development
  • Sales and Marketing Alignment
  • Sales Enablement
  • Social Media
  • Video Production
  • Website Design
  • Website Development
  • Website Migration
  • Account based marketing
  • Search Engine Optimization
Industries
Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services
Consulting/advisory Energy Finance & insurance Technology - hardware & storage Technology - software
Pros
  • Award-winning agency with multiple industry recognitions including Local Business Awards and Telstra Best of Business.
  • Proven track record of delivering significant ROI improvements (54x ROAS, 422% lead growth, 43x revenue growth).
  • Senior-led team with a structured methodology (Direction, Ambition, Performance) that reduces guesswork.
  • Full-service capabilities covering SEO, paid media, social, email, and web development under one roof.
  • Structured 5-stage framework for systematic implementation and improvement
  • Focus on real-world processes and revenue goals rather than underused tools
Cons
  • Relatively small team (10-49) may limit capacity for very large enterprise accounts or rapid scaling.
  • Broad service offering may mean less specialization in niche areas compared to boutique agencies.
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