Compare SOUP Agency vs Epselon

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

SOUP Agency

B2B Lead Generation Website

Full-service digital marketing agency based in Sydney, helping brands scale through clear direction, focused ambition, and measurable performance. Award-winning and senior-led, they deliver results across SEO, paid media, social, and email.

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Epselon

B2B Lead Generation Website

Epselon is a boutique firm in Melbourne that combines outbound strategies with CRM implementations to drive predictable growth for agencies and B2B companies. The firm leverages intent data and AI-powered insights from over 200 B2B databases to help sales teams reach decision-makers at the right time.

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Feature Comparison

Attribute	SOUP Agency	Epselon
Category	B2B Lead Generation	B2B Lead Generation
Rating	Winner +5.0 higher	-
Location	Sydney, New South Wales, Australia	Melbourne VIC, Australia
Services	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Email Marketing Sales Enablement CRM Implementation	Digital Strategy Paid Search (Google & Bing Ads) Social Media Advertising (Meta, TikTok, Pinterest) Display Ads Search Engine Optimization (SEO) Organic Social Strategy & Content Creation Community Management CRM Setup & Nurture Series Email Marketing (Monthly eDM) Copywriting Link Building Graphic Design Landing Page Design Web Design & Development Branding & Brand Strategy Lead Generation Marketing Automation Video Marketing Amazon Marketing & Advertising Influencer Marketing Public Relations Data Analytics & Visualization Email Marketing Sales Enablement CRM Implementation
Industries	Ecommerce B2B Services Fintech Health & Wellness Real Estate Travel & Tourism Food & Beverages IT Manufacturing Education Institutions Fashion Retail Construction Home Services Legal Services	Business services - general Consulting/advisory Marketing services Recruiting/staffing
Pros	Award-winning agency with multiple industry recognitions including Local Business Awards and Telstra Best of Business. Proven track record of delivering significant ROI improvements (54x ROAS, 422% lead growth, 43x revenue growth). Senior-led team with a structured methodology (Direction, Ambition, Performance) that reduces guesswork. Full-service capabilities covering SEO, paid media, social, email, and web development under one roof.	Uses intent data and AI insights from over 200 B2B databases
Cons	Relatively small team (10-49) may limit capacity for very large enterprise accounts or rapid scaling. Broad service offering may mean less specialization in niche areas compared to boutique agencies.	-
Website	Visit Site	Visit Site

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