Compare Direct IT vs Ikon Communications

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Direct IT

Multi-Channel Outreach Website

Direct IT is an Australian-owned lead generation specialist for IT and telecoms, providing telemarketing services since 1994. The agency focuses on outbound and inbound marketing, event support, and partner acquisition for technology vendors and resellers across Australia and New Zealand.

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Ikon Communications

Multi-Channel Outreach Website

Ikon Communications is a media planning and strategy agency founded in 1999. The agency has grown to over 200 staff with offices in Sydney, Brisbane, Melbourne, Adelaide, Auckland, and Wellington. They offer services across strategy, data, planning, buying, programmatic, SEM, SEO, social media, broadcast, and video.

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Feature Comparison

Attribute	Direct IT	Ikon Communications
Category	Multi-Channel Outreach	Multi-Channel Outreach
Rating	Winner +1.5 higher	-
Location	Sydney, Australia	Sydney, Australia
Services	Direct Marketing Media Planning Media Strategy Data & Analytics Programmatic Advertising SEM SEO Social Media Marketing Broadcast & Video Activation	Direct Marketing Media Planning Media Strategy Data & Analytics Programmatic Advertising SEM SEO Social Media Marketing Broadcast & Video Activation
Industries	Consumer Goods Corporate Services Media & Communications Retail	-
Pros	Over 20 years of experience in IT and telecom lead generation in the ANZ market Serves a range of client sizes from small businesses to enterprise/corporate Claims ability to conduct both technical and high-level business discussions	Serves major clients including Commonwealth Bank, Myer, Mazda, and Subway Offices in six cities across Australia and New Zealand
Cons	Multiple Google reviewers report aggressive and unprofessional telemarketing practices Reviews describe calls as spam, unwanted, and lacking transparency about data sourcing	-
Website	Visit Site	Visit Site

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