Mystrika
Direct IT is an Australian-owned lead generation specialist for IT and telecoms, providing telemarketing services since 1994. The agency focuses on outbound and inbound marketing, event support, and partner acquisition for technology vendors and resellers across Australia and New Zealand.
Direct IT is an Australian-owned and operated lead generation agency based in Sydney, founded in 1993. The company has supplied telemarketing services to some of the world's largest IT and technology vendors, partners, and resellers since 1994. Direct IT positions itself as a leading IT and telecoms lead generation specialist across Australia and New Zealand, with a team of under 49 employees.
The agency offers a range of direct marketing services including lead generation, inbound and outbound marketing, event support, marketing data, partner acquisition, and outsourced inside sales. Direct IT claims to have gained extensive knowledge of the local Australian business market over more than 20 years, and emphasizes the ability to conduct both technical product discussions and high-level business conversations with contacts from administrator to C-level positions.
Direct IT serves clients across consumer goods, corporate services, media and communications, and retail industries. The agency works with small businesses, medium businesses, and enterprise/corporate clients. Notable clients listed on the profile include Dell, Quest, and RICOH.
Google reviews for Direct IT are overwhelmingly negative, with a rating of 1.5 out of 5 based on 8 reviews. Reviewers describe receiving unsolicited calls, aggressive sales tactics, and a lack of transparency about how their contact information was obtained. Multiple reviewers reported filing complaints with regulatory bodies or blocking the agency's calls.
The agency's pricing requires potential clients to inquire for both minimum budget and hourly rate. Direct IT's headquarters is located at Level 1, 55 Mountain Street, Broadway, Sydney, 2007, Australia. The agency's website is https://www.directit.com/.
Services
- Direct Marketing
Industries Served
Team Size
Pros
- Over 20 years of experience in IT and telecom lead generation in the ANZ market
- Serves a range of client sizes from small businesses to enterprise/corporate
- Claims ability to conduct both technical and high-level business discussions
Cons
- Multiple Google reviewers report aggressive and unprofessional telemarketing practices
- Reviews describe calls as spam, unwanted, and lacking transparency about data sourcing
Client Review Analysis
Very negative; reviewers describe spam calls, unprofessional behavior, and aggressive sales tactics.