Mystrika
Willoughby Design is a global branding firm founded in 1978. It is the longest continuously running woman-owned (WBE) brand design firm in the United States. The agency focuses on strategic framing and integrated identity systems to drive business innovation and growth.
Willoughby Design is a global branding firm headquartered in Kansas City, Missouri. Founded in 1978, it is the longest continuously running woman-owned (WBE) brand design firm in the United States. The agency is led by a second generation of owners who have worked together for 25 years.
The firm employs under 49 people and does not publicly disclose minimum budgets or hourly rates. It serves medium businesses and enterprise/corporate clients across a wide range of industries including arts, beauty, consumer goods, entertainment, fashion, luxury, and corporate services.
Willoughby Design offers a comprehensive suite of services: branding, creative services, package design, market research, business consulting, logo design, design services, and product design. Areas of expertise include brand strategy, naming, creative copywriting, illustration, video production, and web design. The agency also provides digital marketing, market analysis, and product prototyping.
Notable clients include Hershey's, Panera, Williams Sonoma, H&R Block, AMC, Hallmark, and Kohl's. Portfolio projects range from brand design for Inoveo Platinum and Panera Holiday Campaign to package design for Optim Plus, Heart & Soul Packaging, and Williams Sonoma Cook's Pantry.
Google reviews give the agency a 4.1 rating from 9 reviews. Sentiment is mixed: some reviewers describe the company as "wonderful, creative and inviting," while others report poor customer service and unresponsiveness. The agency has been featured in DesignRush and Yahoo! Finance for its brand development work and membership in the ICOM global network.
Services
- Branding
- Creative Services
- Package Design
- Market Research
- Business Consulting
- Logo Design
- Design Services
- Product Design
Industries Served
Team Size
Pros
- Longest continuously running woman-owned brand design firm in the United States
- Second-generation leadership with 25 years of combined experience
- Serves major brands like Hershey's, Panera, and Williams Sonoma
Cons
- Some Google reviews cite poor customer service and unresponsiveness
Client Review Analysis
Mixed Google reviews; some clients praise creativity and inviting staff, while others report rude service and ignored messages.