Grayce & Co

Grayce & Co is a strategy shop that specializes in the female consumer. The agency builds world-class brands and businesses like and for women, from brand strategy to brief development. They work with general market brands to future-proof strategy by considering women in their narrative, and help female-equity brands go further, faster with women.

The agency is women-owned and independent, with a team of fewer than 10. Grayce & Co has worked with a range of clients, from Fortune 500 companies to small and mighty brands. Their primary location is in New York, NY, with an additional office in San Francisco, CA.

Grayce & Co's core service is marketing strategy, with a focus on branding and positioning for the female consumer. They have experience in the apparel and fashion industry, and serve both B2B and B2C audiences, including Gen Y and Gen Z demographics.

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Grayce & Co is best suited for brands and businesses that want to build or refine their brand strategy specifically for female consumers. The agency's expertise in understanding the female market makes it a strong partner for companies looking to connect with women authentically.