Compare ZATO PPC Marketing vs The Way How

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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The Way How

Web Development & Technology Website

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Feature Comparison

Attribute	ZATO PPC Marketing	The Way How
Category	Paid Advertising & PPC	Web Development & Technology
Rating	Winner +4.5 higher	-
Location	Billings, Montana, United States	Austin, TX, United States
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Branding Community Management Content Creation Conversational Marketing CRM Implementation CRM Migration Custom API Integrations Customer Marketing Customer Success Training Customer Support Training Email Marketing Full Inbound Marketing Services Help Desk Implementation Knowledge Base Development Paid Advertising Public Relations Sales and Marketing Alignment Sales Coaching and Training Sales Enablement Social Media Video Production Website Design Website Development Website Migration Account based marketing Search Engine Optimization Programmable Automation	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Branding Community Management Content Creation Conversational Marketing CRM Implementation CRM Migration Custom API Integrations Customer Marketing Customer Success Training Customer Support Training Email Marketing Full Inbound Marketing Services Help Desk Implementation Knowledge Base Development Paid Advertising Public Relations Sales and Marketing Alignment Sales Coaching and Training Sales Enablement Social Media Video Production Website Design Website Development Website Migration Account based marketing Search Engine Optimization Programmable Automation
Industries	B2B Services Ecommerce Manufacturing	Business services - general Manufacturing Marketing services Nonprofit Other
Pros	Senior-only team with average 10 years of PPC experience per manager. no junior hires learning on your budget. Flat-rate pricing removes incentive to inflate ad spend, aligning agency goals with client efficiency. Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Emphasizes user adoption and practical implementation Provides both strategic and execution support, including fractional CMO services
Cons	Narrow focus on Google Ads and Microsoft Ads only, no support for other paid channels like Meta, TikTok, or SEO. Small team (1-9) may limit capacity for very large or fast-scaling accounts.	-
Website	Visit Site	Visit Site

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