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Compare ZATO PPC Marketing vs Epitome Smart

Side-by-side comparison of features, pricing, services, ratings and more.

Winner
ZATO PPC Marketing Agency logo

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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Epitome Smart Agency logo

Epitome Smart

Paid Advertising & PPC Website

Epitome Smart offers small business advertising for the Tampa Bay area, including television commercial spots and local internet advertising on Google Places, YouTube, and websites.

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Feature Comparison

Attribute ZATO PPC Marketing Epitome Smart
Category Paid Advertising & PPC Paid Advertising & PPC
Rating
Winner +4.5 higher
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Location Billings, Montana, United States Tampa, FL, United States
Services
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Paid Search Advertising
  • Paid Social Advertising
  • Advertising
  • Display Ads
  • PPC
  • Retargeting and Remarketing
  • Video Marketing
  • Paid Search Advertising
  • Paid Social Advertising
Industries
B2B Services Ecommerce Manufacturing
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Pros
  • Senior-only team with average 10 years of PPC experience per manager. no junior hires learning on your budget.
  • Flat-rate pricing removes incentive to inflate ad spend, aligning agency goals with client efficiency.
  • Month-to-month contracts with no long-term lock-in, clients own their account data.
  • Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.
  • Provides both traditional TV commercial spots and digital advertising options for small businesses.
  • Focuses on the Tampa Bay local market, offering targeted local reach.
Cons
  • Narrow focus on Google Ads and Microsoft Ads only, no support for other paid channels like Meta, TikTok, or SEO.
  • Small team (1-9) may limit capacity for very large or fast-scaling accounts.
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