Compare ZATO PPC Marketing vs 18 Feet & Rising

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

ZATO PPC Marketing

Paid Advertising & PPC Website

ZATO is a specialist Google Ads and Microsoft Ads agency founded by Kirk Williams. With over a decade of senior-level PPC management, they focus exclusively on paid search for brands spending $75K to $1M per month, offering flat-rate, month-to-month pricing and direct access to experienced account managers.

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18 Feet & Rising

Paid Advertising & PPC Website

18 Feet & Rising is an advertising agency specializing in paid search and paid social advertising. The agency is known for creative platforms and has received IPA effectiveness awards and a Bafta. It was the first agency to hire only creative singles.

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Feature Comparison

Attribute	ZATO PPC Marketing	18 Feet & Rising
Category	Paid Advertising & PPC	Paid Advertising & PPC
Rating	Winner +4.5 higher	-
Location	Billings, Montana, United States	N/A
Services	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Paid Search & Paid Social Advertising	Advertising Display Ads PPC Retargeting and Remarketing Video Marketing Paid Search & Paid Social Advertising
Industries	B2B Services Ecommerce Manufacturing	-
Pros	Senior-only team with average 10 years of PPC experience per manager. no junior hires learning on your budget. Flat-rate pricing removes incentive to inflate ad spend, aligning agency goals with client efficiency. Month-to-month contracts with no long-term lock-in, clients own their account data. Founder Kirk Williams is a recognized top 50 PPC expert and frequent industry speaker.	Award-winning creative work including IPA effectiveness and a Bafta
Cons	Narrow focus on Google Ads and Microsoft Ads only, no support for other paid channels like Meta, TikTok, or SEO. Small team (1-9) may limit capacity for very large or fast-scaling accounts.	-
Website	Visit Site	Visit Site

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