Compare UPAX vs Soup

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

UPAX

Data & Analytics Website

UPAX is an IT agency in Mexico City offering staff augmentation, HR outsourcing, and IT staffing. The agency combines research, strategy, creativity, and technology to serve brands across automotive, food, airline, pharma, and telecom sectors.

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Soup

Branding & Design Website

Soup is a creative agency founded in 2016 and based in Puebla, Mexico, focused on strategic communication, branding, and digital marketing. It serves enterprise and medium businesses across fashion, entertainment, automotive, beauty, food and beverage, fintech, and luxury. Services include advertising, content marketing, video marketing, graphic design, digital strategy, and social media marketing.

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Feature Comparison

Attribute	UPAX	Soup
Category	Data & Analytics	Branding & Design
Rating	Winner +0.1 higher
Location	Mexico City, Mexico	Puebla, Mexico
Services	Staff Augmentation HR Outsourcing IT Staffing Branding Content Marketing Video Marketing Advertising Graphic Design Digital Strategy Social Media Marketing	Staff Augmentation HR Outsourcing IT Staffing Branding Content Marketing Video Marketing Advertising Graphic Design Digital Strategy Social Media Marketing
Industries	Automotive Food and Beverage Airlines Pharmaceuticals Entertainment Telecommunications Education Retail	Fashion Entertainment Consumer Goods Automotive Beauty Delivery & Takeaway Electronics Food and Beverage Fintech Luxury
Pros	Multidisciplinary team collaborating with over 1,000 contributors Client base includes Astra Zeneca, Mazda, Nestle, Volaris, Honda, Cinemex, AT&T, UVM, and Elektra Google rating of 4.4 from 106 reviews	Google reviewers praise the quality and creativity of the work Client roster includes Volaris, Rappi, Amazon Music, Yves Rocher, In Driver, and Sky
Cons	One reviewer reported queueing at entry and broken elevators at the office building	One Google reviewer reported that the agency stopped returning calls after initial meetings
Website	Visit Site	Visit Site

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