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Compare SmartPA vs Kantar

Side-by-side comparison of features, pricing, services, ratings and more.

SmartPA Agency logo

SmartPA

Data & Analytics Website

SmartPA provides outsourced virtual assistant and back-office support services, from individual assistants to multi-skilled teams. The company offers flexible monthly packages built around client needs. All virtual assistants complete a CPD-accredited training program.

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Winner
Kantar Agency logo

Kantar

Data & Analytics Website

Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.

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Feature Comparison

Attribute SmartPA Kantar
Category Data & Analytics Data & Analytics
Rating
Winner +0.2 higher
Location Edinburgh, United Kingdom London, United Kingdom
Services
  • Customer Support
  • BPO
  • Market Research
  • Transcription Services
  • Translation Services
  • HR Outsourcing
  • Call Centers
  • Accounting
  • Customer Support
  • BPO
  • Market Research
  • Transcription Services
  • Translation Services
  • HR Outsourcing
  • Call Centers
  • Accounting
Industries
AI Corporate Services Finance Government Health Care HR Insurance Legal Education Consumer Goods
Automotive Beauty Fashion Retail Consumer Goods Finance Health Care
Pros
  • Efficient and friendly virtual assistants with strong team backing
  • Flexible and reliable back-office support that streamlines HR, hiring, and legal processes
  • Bilingual resources enable smooth cross-language operations
  • Global research coverage across more than 90 markets
  • Combines attitudinal and behavioral data with research expertise and technology platforms
  • Listed as a partner to 96 of the world's 100 biggest advertisers
Cons -
  • Google reviewers reported concerns about customer service, software changes, and unanswered communications
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