Compare Kantar vs Acumen Fieldwork

Side-by-side comparison of features, pricing, services, ratings and more.

Kantar

Data & Analytics Website

Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.

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Winner

Acumen Fieldwork

Data & Analytics Website

Acumen Fieldwork is a market research fieldwork agency founded in 2005 and based in Manchester, United Kingdom. It specializes in qualitative, quantitative, medical, B2B, and social research and holds ISO 20252 accreditation.

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Feature Comparison

Attribute	Kantar	Acumen Fieldwork
Category	Data & Analytics	Data & Analytics
Rating		Winner +0.2 higher
Location	London, United Kingdom	Manchester, United Kingdom
Services	Market Research	Market Research
Industries	Automotive Beauty Fashion Retail Consumer Goods Finance Health Care	B2B Healthcare Market Research
Pros	Global research coverage across more than 90 markets Combines attitudinal and behavioral data with research expertise and technology platforms Listed as a partner to 96 of the world's 100 biggest advertisers	ISO 20252 accreditation with MRS, AQR, BHBIA, and Esomar partnerships Google rating of 4.4 from 7 reviews, with reviewers describing staff as very friendly
Cons	Google reviewers reported concerns about customer service, software changes, and unanswered communications	-
Website	Visit Site	Visit Site

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