Compare Kantar vs 2Europe

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Kantar

Data & Analytics Website

Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.

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2Europe

Data & Analytics Website

2Europe is a full-service market research firm specializing in international business-to-business research. It offers brand tracking, new product development, and customer experience analysis, combining quantitative and qualitative methods with tools such as mystery shopping and UX testing.

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Feature Comparison

Attribute	Kantar	2Europe
Category	Data & Analytics	Data & Analytics
Rating	Winner +4.2 higher	-
Location	London, United Kingdom	Aylesbury, United Kingdom
Services	Market Research	Market Research
Industries	Automotive Beauty Fashion Retail Consumer Goods Finance Health Care	Healthcare Construction Manufacturing
Pros	Global research coverage across more than 90 markets Combines attitudinal and behavioral data with research expertise and technology platforms Listed as a partner to 96 of the world's 100 biggest advertisers	Full-service B2B market research firm with an international focus Combines quantitative and qualitative methods, including mystery shopping and UX testing Offers brand tracking, new product development, and customer experience analysis Founded in 2004 and serving clients for over two decades
Cons	Google reviewers reported concerns about customer service, software changes, and unanswered communications	-
Website	Visit Site	Visit Site

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