Compare Altimeter Group vs Double A Labs

Side-by-side comparison of features, pricing, services, ratings and more.

Altimeter Group

Branding & Design Website

Altimeter Group, now operating as Altimeter, a Prophet company, is a research and strategy consulting firm that helps enterprises understand and act on digital disruption across customer experience, social business, and emerging technologies.

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Winner

Double A Labs

Branding & Design Website

Double A Labs creates immersive experiences for brands targeting gaming, esports, entertainment, and emerging technology audiences. The company has generated 2.7 billion impressions and grown to 50 employees. It has delivered over 1,000 immersive activations for clients including Apple, AT&T, Blizzard, Disney, and Google.

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Feature Comparison

Attribute	Altimeter Group	Double A Labs
Category	Branding & Design	Branding & Design
Rating	-	Winner +4.0 higher
Location	San Francisco, CA, USA	Austin, Texas, United States
Features	Highly focused expertise on digital transformation, social business, customer experience, and related disruptive technology themes. Open research model and clear, visual frameworks that make complex topics accessible to executive and practitioner audiences. Ability to tie primary research, benchmarking, and qualitative interviews into pragmatic recommendations and roadmaps. Connection to Prophet's brand, marketing, and experience design capabilities, enabling end-to-end transformation support when needed.	Highly focused expertise on digital transformation, social business, customer experience, and related disruptive technology themes. Open research model and clear, visual frameworks that make complex topics accessible to executive and practitioner audiences. Ability to tie primary research, benchmarking, and qualitative interviews into pragmatic recommendations and roadmaps. Connection to Prophet's brand, marketing, and experience design capabilities, enabling end-to-end transformation support when needed.
Services	Video Marketing Branding Video Production	Video Marketing Branding Video Production
Industries	-	Consumer Goods Corporate Services Education Media & Communications
Pros	Deep, research-based insights on digital transformation, customer experience, and social business grounded in both quantitative and qualitative studies. Widely adopted frameworks and maturity models (such as the Six Stages of Digital Transformation) that help organizations benchmark and plan their roadmaps. Holistic perspective that connects external customer engagement with internal operating model, culture, and governance considerations. Open research program that publishes many flagship reports for free, making it easier for teams to socialize concepts and build executive buy-in. Tight linkage to Prophet's larger consulting organization, allowing clients to move from research and strategy into execution within a single ecosystem. Highly visible thought leaders and analysts, including well-known authors and speakers, which can help drive internal attention and momentum for change.	Pioneers in AR, VR, mixed reality, and spatial computing Over 1,000 immersive experiences delivered 2.7 billion impressions generated Worked with major brands like Apple, Disney, Google, and Warner Bros.
Cons	No proprietary software platform or tooling -- deliverables are research and consulting, so organizations must rely on internal teams or partners for technology implementation. Smaller analyst team and narrower coverage breadth than very large research firms like Gartner or Forrester, which can limit depth in some specialized domains. Standardized pricing and engagement models are not published publicly, so prospects must engage in a sales process to understand costs and scope.	-
Website	Visit Site	Visit Site

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