Compare Thinkific vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Thinkific

Marketing & Sales Automation Tools Website

Create, sell, and scale online courses, memberships, and digital products. Thinkific provides an all-in-one platform for building learning businesses with AI-powered tools and strong commerce features.

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Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	Thinkific	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	Winner +0.4 higher
Location	N/A	Portland, OR, USA
Features	Create and sell engaging courses with drag-and-drop builder AI-powered content and design tools Advanced analytics and custom dashboards Seamless commerce and payment tools Unlimited courses and digital downloads Automated email and tax management Communities and memberships Live lessons and coaching sessions SCORM compliance on Plus plan API access on Grow and Plus plans Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Create and sell engaging courses with drag-and-drop builder AI-powered content and design tools Advanced analytics and custom dashboards Seamless commerce and payment tools Unlimited courses and digital downloads Automated email and tax management Communities and memberships Live lessons and coaching sessions SCORM compliance on Plus plan API access on Grow and Plus plans Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	Scalable platform with unlimited courses and students Easy to use with AI-assisted course creation Feature-rich plans with strong commerce tools Excellent customer support (G2 top 50 award) Free trial available to test features	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	No free plan, only a trial Not a replacement for full CRM or advanced marketing automation Limited for non-learning-focused use cases Advanced features like API and SCORM require higher-tier plans	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
Website	Visit Site	Visit Site

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