Compare Piper vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Piper

Marketing & Sales Automation Tools Website

PiperAI is a sales automation tool that assists sales teams with call intelligence, CRM updates, and task management. By automatically transcribing calls, summarizing interactions, and filling CRM fields, PiperAI reduces administrative work and enhances sales productivity. It integrates with major CRMs and productivity tools to streamline workflows and improve client interactions.

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Winner

Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	Piper	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	-	Winner +4.1 higher
Location	N/A	Portland, OR, USA
Features	Automatic call transcription and actionable insights CRM auto-updates with conversation data Suggested talking points and follow-ups Multi-platform integration with tools like HubSpot, Salesforce, and Google Workspace Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Automatic call transcription and actionable insights CRM auto-updates with conversation data Suggested talking points and follow-ups Multi-platform integration with tools like HubSpot, Salesforce, and Google Workspace Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	Saves time on manual CRM entry Accurate and detailed call summaries Integrates smoothly with major CRMs	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Custom pricing requires direct contact Limited information available publicly on advanced support options	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
Website	Visit Site	Visit Site

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