Compare Pipefy vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Pipefy

Marketing & Sales Automation Tools Website

Pipefy helps business and IT teams automate and manage workflows with AI. It expedites customization, implementation, and optimization through no-code frameworks and real-time data visibility, reducing manual work and improving user experiences.

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Winner

Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	Pipefy	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	-	Winner +4.1 higher
Location	N/A	Portland, OR, USA
Features	No-code workflow creation AI agents automation Integrated enterprise messaging Custom portals and interfaces Real-time usage visibility End-to-end process orchestration Forms and analytics Enterprise-grade security Unlimited scalability Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	No-code workflow creation AI agents automation Integrated enterprise messaging Custom portals and interfaces Real-time usage visibility End-to-end process orchestration Forms and analytics Enterprise-grade security Unlimited scalability Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Industries	Financial Services Insurance Consumer Goods HR Legal Customer Service	-
Pros	Increases efficiency by up to 60% Boosts workflow speeds Scales operations without adding staff Reduces manual work Improves user experiences	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Not suitable for heavy software development or complex coding projects Free plan limited to 5 processes and 10 users	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
Website	Visit Site	Visit Site

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