Compare Outfunnel vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Outfunnel

Marketing & Sales Automation Tools Website

Outfunnel is a specialized platform that easily integrates sales and marketing tools, ensuring consistent data synchronization and enhanced workflow efficiency. It syncs your CRM with email platforms, spreadsheets, and more to eliminate manual work.

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Winner

Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	Outfunnel	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	-	Winner +4.1 higher
Location	N/A	Portland, OR, USA
Features	Contact Synchronization: Automatically syncs contacts between CRMs like Pipedrive, HubSpot, Salesforce, and marketing tools such as Mailchimp and ActiveCampaign. Engagement Tracking: Records marketing interactions, including email opens and clicks, directly within the CRM. Website Visitor Tracking: Monitors website activity and logs visits in the CRM. Lead Scoring: Calculates lead scores based on engagement metrics and CRM activities. Form Integrations: Connects lead forms from platforms like Calendly, Facebook Lead Ads, and Wix to CRMs. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Contact Synchronization: Automatically syncs contacts between CRMs like Pipedrive, HubSpot, Salesforce, and marketing tools such as Mailchimp and ActiveCampaign. Engagement Tracking: Records marketing interactions, including email opens and clicks, directly within the CRM. Website Visitor Tracking: Monitors website activity and logs visits in the CRM. Lead Scoring: Calculates lead scores based on engagement metrics and CRM activities. Form Integrations: Connects lead forms from platforms like Calendly, Facebook Lead Ads, and Wix to CRMs. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	User-Friendly Interface: Intuitive design for easy setup and navigation. Effective CRM Integration: Deep integration with CRMs like Pipedrive and HubSpot enhances data consistency. Responsive Customer Support: Attentive support team providing timely assistance.	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Limited Advanced Features: Lacks some advanced functionalities found in comprehensive marketing automation platforms. Occasional Data Sync Issues: Some users report challenges with data synchronization, though infrequent.	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
Website	Visit Site	Visit Site

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