Compare MailerLite vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

MailerLite

Marketing & Sales Automation Tools Website

MailerLite is an intuitive and cost-effective email marketing platform tailored for small businesses, creators, and entrepreneurs. It offers a suite of tools including email campaigns, automation, landing pages, and website building, all designed to help users grow and engage their audience effectively.

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Winner

Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	MailerLite	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	-	Winner +4.1 higher
Location	N/A	Portland, OR, USA
Features	Drag-and-Drop Email Editor Email Automation Landing Pages & Website Builder Signup Forms & Pop-ups Surveys & Quizzes E-commerce Integration Advanced Segmentation A/B Testing Analytics & Reporting Integrations (Shopify, WordPress, Zapier, etc.) Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Drag-and-Drop Email Editor Email Automation Landing Pages & Website Builder Signup Forms & Pop-ups Surveys & Quizzes E-commerce Integration Advanced Segmentation A/B Testing Analytics & Reporting Integrations (Shopify, WordPress, Zapier, etc.) Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	User-Friendly Interface Comprehensive Free Plan Affordable Pricing Robust Automation Responsive Support (24/7 on paid plans)	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Limited Advanced Features on Free Plan Basic Reporting Learning Curve for Advanced Features	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
Website	Visit Site	Visit Site

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Free Plan Available

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