Compare Luma vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Luma

Marketing & Sales Automation Tools Website

Luma is an event management platform that lets you set up event pages, invite friends, and sell tickets easily. It offers a simple, all-in-one solution to host memorable events without hassle.

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Winner

Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	Luma	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	-	Winner +4.1 higher
Location	N/A	Portland, OR, USA
Features	Unlimited events and guests on free plan Multi-channel invites (email, SMS, WhatsApp) Ticket sales with payment processing Attendee check-in and tracking API access (Plus plan) Zoom integration (Free plan) Custom event URL (Plus) Tax collection (Plus) Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Unlimited events and guests on free plan Multi-channel invites (email, SMS, WhatsApp) Ticket sales with payment processing Attendee check-in and tracking API access (Plus plan) Zoom integration (Free plan) Custom event URL (Plus) Tax collection (Plus) Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	Very easy to set up and start using in minutes Generous free tier with unlimited events and guests Multi-channel invites help reach attendees where they are	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Free plan has a 5% platform fee on paid events Free plan limited to 500 invites per week Not designed for complex enterprise event management or deep marketing automation	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
Website	Visit Site	Visit Site

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