Compare Keap vs ActiveCampaign

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

Keap

CRM Website

Keap (formerly Infusionsoft) is an automation-first CRM that combines contact management, marketing automation, sales pipelines, appointments, and payments in a single platform built for small businesses.

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ActiveCampaign

CRM Website

ActiveCampaign is a customer experience automation platform that integrates email marketing, marketing automation, CRM, and sales automation. It helps businesses of all sizes create personalized customer journeys, manage customer relationships, and automate tasks to improve engagement and drive growth.

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Feature Comparison

Attribute	Keap	ActiveCampaign
Category	CRM	CRM
Rating	Winner +4.2 higher	-
Location	Chandler, AZ, USA	N/A
Features	Very strong marketing and sales automation compared with most SMB CRMs. All-in-one platform reduces the need for separate tools for email, SMS, pipelines, and payments. Rich tagging and segmentation model that supports sophisticated targeting and personalization. Extensible via open API, webhooks, and native Zapier integration to connect thousands of third-party apps. Email Marketing: Advanced automation and personalization. CRM Integration: Built-in sales and lead management. Marketing Automation: Customizable workflows and multi-channel engagement. Analytics & Reporting: Detailed insights and custom reports. Omnichannel Marketing: Email, SMS, and social media tools.	Very strong marketing and sales automation compared with most SMB CRMs. All-in-one platform reduces the need for separate tools for email, SMS, pipelines, and payments. Rich tagging and segmentation model that supports sophisticated targeting and personalization. Extensible via open API, webhooks, and native Zapier integration to connect thousands of third-party apps. Email Marketing: Advanced automation and personalization. CRM Integration: Built-in sales and lead management. Marketing Automation: Customizable workflows and multi-channel engagement. Analytics & Reporting: Detailed insights and custom reports. Omnichannel Marketing: Email, SMS, and social media tools.
Pros	Powerful automation capabilities, including advanced workflows, tagging logic, and lead scoring that go beyond most SMB CRMs. All-in-one platform that combines CRM, email and text marketing, sales pipelines, appointments, quotes, invoices, and payments. Highly customizable contact records, fields, and reports, allowing detailed segmentation and tailored campaigns. Visual pipeline and automation builders that make it easier to see where leads are in the funnel and what happens next. Strong implementation ecosystem with onboarding packages, a dedicated Customer Success Manager, Keap Academy courses, and an active partner network. Native mobile app and dedicated business line that help teams manage leads, calls, texts, and invoices on the go.	Powerful Automation: Great for complex workflows. Customizable: Highly flexible in design and automation. Comprehensive: Combines CRM with email marketing. Effective Targeting: Strong segmentation and campaign tools. Good Support: Responsive, especially on higher plans.
Cons	Steep learning curve and non-intuitive UI for new or non-technical users; many reviewers say extensive training is required. Higher pricing than many small-business alternatives, plus mandatory onboarding/implementation fees that increase total cost of ownership. Occasional technical glitches, slow loading, and bugs that can disrupt automations, payments, or reporting. Reporting and analytics are powerful but can feel fragmented and complex, requiring time to master. Some users report frustrations with billing, cancellation, and inconsistent support quality, especially via chat.	Learning Curve: Can be complex for beginners. Expensive: Higher cost, no free plan. Overkill for Basics: Too complex for simple needs. Interface Glitches: Occasional UI issues.
Website	Visit Site	Visit Site

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