Compare HubSpot Marketing Hub vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

HubSpot Marketing Hub

Marketing & Sales Automation Tools Website

The easy-to-use CRM to scale your business.

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Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	HubSpot Marketing Hub	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	Winner +0.4 higher
Location	Cambridge, MA, USA	Portland, OR, USA
Features	User experience and ease of use are consistently rated higher than most enterprise marketing automation suites, enabling faster onboarding and self-service. Tight CRM and marketing integration supports strong sales, marketing alignment and full-funnel visibility out of the box. Powerful automation and workflows that cover both external campaigns and internal processes without requiring heavy IT support. Scalable feature set and contact tiers that allow companies to start free or on Starter and grow into Professional and Enterprise as sophistication and volume increase. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	User experience and ease of use are consistently rated higher than most enterprise marketing automation suites, enabling faster onboarding and self-service. Tight CRM and marketing integration supports strong sales, marketing alignment and full-funnel visibility out of the box. Powerful automation and workflows that cover both external campaigns and internal processes without requiring heavy IT support. Scalable feature set and contact tiers that allow companies to start free or on Starter and grow into Professional and Enterprise as sophistication and volume increase. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	Highly intuitive, user-friendly interface compared to many legacy marketing automation and CRM platforms. All-in-one platform that unifies CRM, email marketing, automation, forms, landing pages, social, and reporting in a single system. Powerful automation and workflows that streamline lead nurturing, internal notifications, and lifecycle management at scale. Strong lead management, segmentation and lead scoring capabilities that help prioritize and convert high-quality leads. Robust educational ecosystem (HubSpot Academy), documentation and community resources that shorten ramp time for new users. Comprehensive reporting and dashboards for tracking campaigns, funnels and revenue impact, especially when combined with Sales Hub. Large integration ecosystem that connects HubSpot to hundreds of other tools, from Salesforce and Slack to ecommerce and analytics platforms.	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Pricing can become expensive as marketing contacts, seats, and advanced feature needs grow, particularly for small businesses and startups. Feature gating between tiers means important capabilities like advanced automation, A/B testing and deeper reporting are only available on higher-priced plans. Reporting and analytics, while strong for many use cases, are sometimes viewed as less customizable or less deep than specialized BI or analytics tools. The breadth of features can create a learning curve, and some users find navigation and UI changes overwhelming as they scale usage. Social media management and some advanced customization options are seen as less sophisticated than best-of-breed point solutions in those areas.	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
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