Compare EngageBay vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

EngageBay

Marketing & Sales Automation Tools Website

AI-powered automation for marketing, sales & support in one CRM platform

View Full Profile

Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

View Full Profile

Feature Comparison

Attribute	EngageBay	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	Winner +0.4 higher
Location	Wilmington, DE	Portland, OR, USA
Features	Excellent price-to-feature ratio with freemium and low-cost paid plans that scale by contacts and automation depth. Unified platform with marketing, sales, and support modules sharing one contact database and 360-degree customer view. Robust automation capabilities for email, workflows, and task management that rival more expensive competitors for SMB use cases. Highly rated customer support and onboarding, with many reviews calling out responsiveness and willingness to help configure the platform. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Excellent price-to-feature ratio with freemium and low-cost paid plans that scale by contacts and automation depth. Unified platform with marketing, sales, and support modules sharing one contact database and 360-degree customer view. Robust automation capabilities for email, workflows, and task management that rival more expensive competitors for SMB use cases. Highly rated customer support and onboarding, with many reviews calling out responsiveness and willingness to help configure the platform. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	Very affordable compared to tools like HubSpot and Salesforce while still offering a broad all-in-one feature set. Intuitive interface and relatively quick setup; many users report getting basic workflows and campaigns running in hours or days. Strong automation capabilities for email sequences, workflows, and task automation that save time for small teams. Responsive, hands-on customer support with live chat, email, and onboarding assistance often praised in reviews. Built-in helpdesk and live chat alongside CRM and marketing tools, reducing the need for separate support software.	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Reporting and analytics are more basic than in enterprise CRMs, with limited customization of advanced reports. Mobile apps are less polished and full-featured than the web app, with some users reporting missing capabilities or occasional glitches. Native integration catalog is smaller than major competitors; some apps require Zapier or other middleware and a few integrations feel limited. Occasional bugs, UI quirks, or delays in updating campaign statistics are mentioned, especially as accounts grow more complex. Some users find the breadth of features leads to a learning curve for advanced automation and configuration.	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
Website	Visit Site	Visit Site

Explore Other Comparisons

Compare EngageBay or Act-On with other Agencies:

engagebay vs meta ads facebook instagram engagebay vs goody engagebay vs whimsical engagebay vs pardot salesforce marketing cloud engagebay vs the trade desk act on vs meta ads facebook instagram act on vs goody act on vs whimsical act on vs pardot salesforce marketing cloud act on vs the trade desk

Browse All Agencies

Free Plan Available

You shouldn’t have to overpay for cold email tools. With Mystrika, you won’t.

It does cold email warmup, sequences, unified inbox, and AI writing - all in one place. Every other tool that does this charges somewhere between $100 and $500 a month. Mystrika has a free plan. 500 prospects. No expiry. No card.

The people who consistently book meetings from cold email aren’t smarter. They just stopped leaving money on the table.

See the Free Plan

Cookie Consent Required