Compare ClickFunnels vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

Winner

ClickFunnels

Marketing & Sales Automation Tools Website

ClickFunnels is an all-in-one sales funnel, website, and marketing platform that helps businesses build high-converting funnels, manage campaigns, and sell online without needing developers.

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Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	ClickFunnels	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	Winner +0.4 higher
Location	Eagle, Idaho	Portland, OR, USA
Features	Very comprehensive feature set for building and monetizing funnels, including upsells, memberships, and full e-commerce. Large library of proven funnel templates and training content that shortens time-to-value for non-technical users. Robust integration ecosystem with major marketing, CRM, webinar, and payment tools plus Zapier for custom workflows. Strong brand recognition and active user community, which makes it easier to find tutorials, consultants, and examples. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Very comprehensive feature set for building and monetizing funnels, including upsells, memberships, and full e-commerce. Large library of proven funnel templates and training content that shortens time-to-value for non-technical users. Robust integration ecosystem with major marketing, CRM, webinar, and payment tools plus Zapier for custom workflows. Strong brand recognition and active user community, which makes it easier to find tutorials, consultants, and examples. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	All-in-one platform combining funnels, websites, email marketing, CRM, membership sites, and e-commerce in a single tool. Intuitive drag-and-drop funnel and page builder with many templates that non-developers can customize quickly. Strong sales-funnel capabilities, including one-click upsells, downsells, order bumps, and optimized checkout flows. Extensive training resources and community (FunnelFlix, challenges, webinars, Funnel Hacking Live) that help users learn marketing and implementation. Broad integration ecosystem with major email, CRM, and webinar tools plus Zapier for further automation. Easy duplication and sharing of funnels, which agencies and consultants use to reuse successful funnels across multiple clients.	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Higher pricing than many basic landing page builders, which can be challenging for early-stage or low-volume businesses. Steep learning curve and sometimes confusing interface, especially when working with complex automations and multi-step funnels. Reports of slow page load speeds, occasional bugs or glitches, and reliability issues compared with lighter-weight tools. Design and customization options can feel limited versus fully custom WordPress or advanced builders like Webflow and Unbounce. Some reviewers mention clunky email/CRM features compared with dedicated marketing automation platforms and frustration with support or billing/refund processes.	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
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