Compare active IQ vs Act-On

Side-by-side comparison of features, pricing, services, ratings and more.

active IQ

Marketing & Sales Automation Tools Website

ActiveIQ is an AI-powered, intent-based account-based marketing (ABM) platform tailored for B2B companies, particularly in the energy, industrial, and manufacturing sectors. It enhances sales efficiency by identifying high-intent prospects, automating lead generation, and providing actionable insights to shorten sales cycles.

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Winner

Act-On

Marketing & Sales Automation Tools Website

Act-On is a B2B marketing automation platform that helps marketing and sales teams run multichannel campaigns, score and nurture leads, and connect data across their MarTech stack.

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Feature Comparison

Attribute	active IQ	Act-On
Category	Marketing & Sales Automation Tools	Marketing & Sales Automation Tools
Rating	-	Winner +4.1 higher
Location	N/A	Portland, OR, USA
Features	Intent-Based ABM/ABX Management: Identify and engage high-intent accounts to streamline sales efforts. AdCONNECT: Targeted advertising in industry-specific publications, boasting over 50% conversion rates. EnergyIQ: Real-time tracking of oil and gas projects to capitalize on timely opportunities. Visitor & ID Tracking: Monitor website visitors and identify potential leads through digital fingerprinting. Marketing Automation & Analytics: Automate campaigns and gain insights to optimize marketing strategies. CRM Integrations: Seamless integration with platforms like Salesforce, Pipedrive, and Google Analytics. Managed Services: Comprehensive support including content creation, social media management, and SEO. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.	Intent-Based ABM/ABX Management: Identify and engage high-intent accounts to streamline sales efforts. AdCONNECT: Targeted advertising in industry-specific publications, boasting over 50% conversion rates. EnergyIQ: Real-time tracking of oil and gas projects to capitalize on timely opportunities. Visitor & ID Tracking: Monitor website visitors and identify potential leads through digital fingerprinting. Marketing Automation & Analytics: Automate campaigns and gain insights to optimize marketing strategies. CRM Integrations: Seamless integration with platforms like Salesforce, Pipedrive, and Google Analytics. Managed Services: Comprehensive support including content creation, social media management, and SEO. Broad feature coverage across email, web, social, SMS, webinars, and account-based programs for end-to-end lifecycle marketing. Mature CRM integrations and sales enablement extensions (such as Act-On Anywhere) that improve marketing, sales alignment. Powerful segmentation, scoring, and automation that support complex B2B buying journeys and multi-step nurture motions. Competitive pricing and relatively fast time-to-value for mid-market teams compared with large enterprise marketing suites.
Pros	User-Friendly Interface: Intuitive design facilitates easy navigation and campaign setup. Effective Lead Generation: Proven to increase conversion rates significantly, with some users reporting a 23% increase in two months. Comprehensive Support: Managed services provide extensive assistance, enhancing marketing efforts. Industry-Specific Tools: Features like EnergyIQ cater specifically to the energy sector, offering timely project insights.	User-friendly email and campaign builder that allows non-technical marketers to stand up programs quickly once they learn the basics. Comprehensive feature set for the price, combining email, landing pages, forms, webinars, social, and basic ABM in one platform. Strong native integrations with Salesforce, Microsoft Dynamics and other CRMs that keep sales and marketing data synchronized. Flexible segmentation and behavioral lead scoring that help teams target specific audiences and prioritize sales follow-up. Support team is frequently praised as responsive and helpful, with ongoing product enhancements and iterative improvements.
Cons	Integration Limitations: Some users reported challenges integrating with certain ERP systems. Support Response Times: Initial support response can be slow, though it improves over time. Pricing Transparency: Advanced and Enterprise plans require direct contact for pricing, which may hinder quick decision-making.	User interface and design tools are sometimes described as dated or clunky compared with newer competitors, especially the WYSIWYG editor. Users report occasional glitches or performance slowdowns, particularly when working with large email assets or complex campaigns. Reporting and dashboards, while capable, can be less flexible and visually polished than dedicated BI tools, leading some teams to export data for deeper analysis.
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