WPP

WPP is a creative transformation company founded in 1971 that serves as a trusted growth partner for the world's leading brands. The company is headquartered at Sea Containers, 18 Upper Ground, London, SE1 9GL, United Kingdom, with additional offices at Rose Court, 2 Southwark Bridge Road, London. WPP employs over 1000 people and operates at a global scale serving enterprise clients.

WPP developed WPP Open, described as the pioneering agentic marketing platform that orchestrates end-to-end workflows across strategy, creative development, media planning, production, and commerce through interconnected AI agents. The platform's core is Open Intelligence, built on InfoSums privacy-first data collaboration technology, which transforms signals from clients, partners, and WPP into predictive insights without requiring direct data sharing.

WPP offers video production services with expertise in animation production, branded video, and commercial production. The company serves clients in the entertainment and media and communications industries, working primarily with medium businesses and enterprise or corporate clients. Notable clients include Cartier, Unilever, and Wendy's.

WPP maintains strategic technology partnerships with Google, Microsoft, Adobe, Amazon, Anthropic, and TikTok to support its AI-driven marketing transformation platform. The company's portfolio includes video production work for major brands such as Coca-Cola and Powerade, as well as print design work.

Google reviews give WPP a 4.5 out of 5.0 rating from 24 reviews. Positive reviews praise the office location and community service initiatives, while one review raises concerns about the company's work with oil industry clients despite an internal 2022 policy regarding the Paris Agreement goals.