Mystrika
Woodward Original is a Detroit-based video production and storytelling agency founded in 2017. The team of diverse creators, writers, directors, producers, editors, and cinematographers produces content ranging from man-on-the-street editorial to scripted commercials and long-form documentaries. They focus on changing perceptions of Detroit and bringing that storytelling approach to partners.
Woodward Original is a video production and storytelling agency based in Detroit, Michigan, founded in 2017. The agency describes itself as "perception changers," bringing a deep-rooted commitment to reshaping how the world views Detroit. This ethos carries into every project, from quick-turnaround editorial pieces to polished commercials and documentary films.
The team comprises fewer than 49 employees, including writers, directors, producers, editors, and cinematographers. Woodward Original charges an average hourly rate of $100 and asks potential clients to inquire about minimum budgets. The agency's headquarters are located at 1265 Griswold, STE 500, Detroit, Michigan 48226.
Woodward Original offers a range of services: advertising, digital marketing, video marketing, video production, creative services, and branding. Within digital marketing, the agency specializes in construction marketing and digital advertising. The portfolio focuses on video production, with featured work including a project titled "This is the space" from 2023.
The agency serves clients in the automotive, construction, and sports industries. Notable clients include Huntington Bank, Kingsford, Rocket Mortgage, Pepsi, Shinola Detroit, Cleveland Cavaliers, StockX, NF Forward, and Cranbrook Academy of Art.
Google reviews give Woodward Original a perfect 5.0 rating from eight reviews. Clients describe the team as "Stone Cold Pro's" who can be trusted to hold onto a budget and get the shot. Another reviewer notes that Jon and Joe "know how to tell stories through videos that move you" and have done an amazing job telling Detroit's story over five years.
Woodward Original's portfolio demonstrates versatility across video production formats. The agency's work ranges from fast-paced cultural commentary to scripted commercials and long-form documentaries, all rooted in authentic storytelling.
Services
- Advertising
- Digital Marketing
- Video Marketing
- Video Production
- Creative Services
- Branding
Industries Served
Team Size
Pros
- Trusted to deliver high-quality shots and hold client budgets
- Skilled at telling compelling stories through video that emotionally move audiences
Client Review Analysis
Clients praise Woodward Original as reliable professionals who deliver compelling video storytelling and trust them with budgets.