Wizard of Ads

Wizard of Ads is a paid search and paid social advertising agency that focuses on helping small businesses grow. Founded by Roy H. Williams, the agency has been operating for over 25 years and has branch offices in the US, Canada, and Australia. The agency's philosophy centers on understanding human behavior to drive business growth.

The agency's fee structure is tied directly to client growth, meaning the agency earns more only when the client's business expands. This performance-based model aligns the agency's incentives with those of its clients. Wizard of Ads serves small businesses with fewer than 100 employees, a segment the founder believes is the backbone of the American economy.

Core services include paid search advertising and paid social advertising. The agency does not list additional services such as branding or content creation, though its founder is a well-known author on advertising and marketing topics. Roy H. Williams has written several bestselling books, including "The Wizard of Ads," which was voted Business Book of the Year in 1998.

The agency does not specify particular industry expertise, but its client base consists primarily of small business owners across various sectors. The agency's team size is between 10 and 49 employees, and its primary location is in Austin, Texas.

As of the profile, Wizard of Ads has no client reviews on Agency Spotter. The agency has not posted any projects or portfolio items on the platform. Potential clients can contact the agency via email or phone to discuss services and pricing.

The agency's website, rhw.com, provides additional information about its approach and the founder's Monday Morning Memos, which are widely read by business owners. Wizard of Ads positions itself as a partner for small businesses looking to grow through paid advertising.