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WillowTree is a digital product and marketing agency that combines superior customer experience with extensive technical capabilities. It provides custom, bespoke solutions for many of the world's most admired brands. The agency specializes in elegant digital products, personalized marketing, and data-driven AI solutions.
WillowTree is a digital product and marketing agency founded in 2008, headquartered in Charlottesville, Virginia, with additional offices in Durham, Columbus, Boston, Vancouver, Porto Alegre, and Noida. The agency employs over 1,000 people and serves many of the world's most admired brands. It combines superior customer experience with extensive technical capabilities to deliver custom, bespoke solutions.
The agency's services span product design, product delivery, digital strategy consulting, digital marketing, and data and AI. Design offerings include UI/UX, motion, brand design, content design, copywriting, video production, and physical-digital interaction. Engineering teams handle frontend (mobile, web, voice, OTT), middleware, backend, enterprise architecture, and cloud modernization. Digital strategy covers research-backed roadmaps, portfolio prioritization, and go-to-market plans. Marketing services include MarTech stack selection, growth campaigns, and deep expertise in Adobe Experience Cloud and Braze. Data and AI services include use case prioritization, responsible AI governance, machine learning, LLM fine tuning, prompt engineering, data engineering, AI platforms, and MLOps.
WillowTree serves industries such as consumer goods, finance, hospitality, media and communications, retail, restaurants, travel, and wellness and fitness. Its client base is primarily enterprise and corporate, with notable clients including Pepsi, Wyndham, HBO, Marriott, Hilton, Regal, Fox Sports, Electrify America, Domino's, and Moen. The agency's portfolio features high-profile projects like the HBO media app, Fox Sports mobile app, Domino's software development, Anheuser-Busch mobile app, Marriott web development, and Electrify America mobile app.
Google reviews give WillowTree a 4.7-star rating from 44 reviews. Positive reviews praise the modern office environment, employee culture, and quality focus. One negative review cites technical issues with the Virginia lottery app. Overall, the agency is recognized for its compassionate culture, high-quality work, and strong client relationships.
WillowTree has received multiple awards, including Webby, W3, Fast Company, and Communicator awards. The agency's approach emphasizes research-backed strategy, elegant design, and robust engineering to create performant digital products and personalized marketing powered by data and AI.
Services
- Mobile App Development
- Web Design
- Web Development
- Software Testing
- Software Development
- Digital Services
- Creative Services
- UI/UX Design
- Product Design
- Digital Strategy
- Digital Marketing
- AI Development
- Branding
- Data and AI
- Enterprise Architecture
- Cloud Modernization
- Content Design
- Copywriting
- Video Production
- Physical + Digital Interaction
- Frontend Engineering
- Middleware and Backend Engineering
- MarTech Stack Selection
- Growth Marketing
- Machine Learning
- LLM Fine Tuning
- Prompt Engineering
- Data Engineering
- MLOps
- AI Governance
Industries Served
Team Size
Pros
- High-quality office environment and culture praised by employees
- Strong client and partner relationships with a focus on quality
- Modern, open office spaces and friendly team atmosphere
- Compassionate toward employees, clients, and local communities
Cons
- Some client projects have experienced technical issues, such as the Virginia lottery app becoming buggy after initial use
Client Review Analysis
Google reviews average 4.7 stars. Positive reviews praise the office environment, culture, and employee satisfaction. One negative review cites technical issues with a client app.