What Brands Want, LLC

What Brands Want, LLC is a marketing consultancy founded in 2013 that focuses on building better brands and richer relationships with key audiences. The agency emphasizes the importance of a strong brand position and vision for both consumer and business-to-business marketing. It describes itself as a relentlessly curious and agile marketing consultancy.

The agency is headquartered in Atlanta, Georgia, with a team of fewer than 49 employees. Its minimum budget and average hourly rate are not publicly listed; clients are asked to inquire directly. The agency was founded by Michael La Kier, who serves as President and is recognized as a strategic thought leader and speaker on emerging technologies, shopper marketing, loyalty, and digital marketing.

What Brands Want, LLC offers services in digital marketing, social media marketing, and content marketing. Within social media, the agency has specific expertise in influencer marketing. The agency's approach fuses technology with brand, retail, and shopper marketing strategies, covering the full path from initial interest to purchase.

The agency has worked with a diverse set of notable clients, including Coca-Cola, USA Today, Meat & Livestock Australia, The Salvation Army, and Sandwich America. This client list spans consumer goods, media, nonprofit, and food industry sectors.

What Brands Want, LLC has been featured in several press outlets, including Supermarket News, Natural Foods Merchandiser, and Forbes, where it contributed insights on QR code technology, post-COVID consumer marketing, and the pandemic e-commerce boom. The agency's thought leadership is further demonstrated by Michael La Kier's speaking engagements and contributions on emerging technologies and digital marketing.

The agency's portfolio includes visual examples of its path-to-purchase strategy, though specific measurable results are not detailed on the DesignRush profile. The agency maintains a presence on Twitter and LinkedIn.