Mystrika
Wedge is a brand strategy and design agency in Montreal that creates brands with distinct character, cultural relevance, and emotional resonance. The studio integrates strategy, narrative, visual identity, packaging design, creative direction, campaigns, and immersive brand experiences. Wedge has produced award-winning work across food and beverage, beauty, wellness, fashion, personal care, retail, and consumer packaged goods.
Wedge is a brand strategy and design agency based in Montreal, Canada, founded in 2016. Operating under the philosophy that "Everything Can Be Special," the studio partners with ambitious founders, emerging disruptors, and established brands to invent, evolve, and bring brand worlds to life. The agency employs between 50 and 99 people and is headquartered at 5555 Avenue de Gaspé, Montreal.
Wedge's work extends beyond traditional branding, integrating strategy, narrative, visual identity, packaging design, creative direction, campaigns, and immersive brand experiences. The studio focuses on building holistic brand ecosystems where every touchpoint, from naming and identity to packaging and storytelling, works together to create a meaningful and memorable consumer experience.
The agency has developed award-winning work across food and beverage, beauty, wellness, fashion, personal care, retail, and consumer packaged goods. Its portfolio includes collaborations with brands such as Vacation, Canada Dry, SSENSE, Brami, Diana's Seafood, Blake Brown, and Omy, as well as numerous emerging consumer brands seeking strong market differentiation. Representative portfolio work includes the Stone & Skillet package design project.
Wedge serves small businesses, medium businesses, and enterprise or corporate clients across industries including beauty, consumer goods, design, fashion, food and beverage, home and garden, home services, hospitality, restaurants, and retail. The agency's services span branding, package design, creative services, web design, and video production, with a stated area of expertise in brand design.
Google reviews for Wedge are mixed. Positive reviewers describe the team's branding and design approach as refreshing and modern, and praise the team as dynamic, attentive, and highly creative. One reviewer, however, claims the agency's positive image is a facade. The agency holds a 4.0 Google rating based on five reviews.
Services
- Branding
- Package Design
- Creative Services
- Web Design
- Video Production
Industries Served
Team Size
Pros
- Clients describe the team's branding and design approach as refreshing and modern.
- Reviewers praise the team as dynamic, attentive, and highly creative.
Cons
- One Google reviewer claims the agency's positive image is a facade.
Client Review Analysis
Google reviews are mixed; most reviewers praise the unique branding approach and creativity, while one criticizes the agency as superficial.