Mystrika
SEO agency founded in 2021 that delivers leads, traffic, and visibility for growth-focused Australian businesses across Google, Bing, AI platforms, and app stores.
UR Digital is an Australian SEO agency founded in 2021 that partners with growth-focused businesses to deliver leads, traffic, or visibility. The agency won Best Use of Search (Travel/Leisure) at the 2026 APAC Search Awards and has received multiple nominations across categories including Best SEO Campaign, Best Use of Data, and Best Small SEO Agency.
The agency employs under 49 people and is headquartered at 17/84 Reserve Road, Artarmon, Australia. UR Digital operates with a minimum budget of $1,000 - $10,000 and an average hourly rate of $250. The firm offers no lock-in contracts, clear reporting on AI visibility and organic conversions, and works with existing client platforms without requiring rebuilds.
UR Digital's services span search engine optimization on Google and Bing, AI and answer engine optimization (GEO/AEO) to gain citations from tools like ChatGPT and Perplexity, digital PR for authority building, and app store optimization (ASO) for Google and Apple app stores. Areas of expertise include local optimization and SEO consulting.
The agency serves industries including real estate, legal, automotive, and eCommerce, along with SaaS and professional services. Client types range from small businesses to enterprise and corporate organizations. UR Digital works with only one business per niche to maintain ethical, focused strategy.
The team is led by founder and SEO Director Pulkit Agrawal, who brings 18+ years in search, alongside co-founder and Director Aditi Agrawal. Supporting staff include content writers, a digital PR and content manager with nearly 20 years of journalism experience, a senior software engineer, and graphic designers.
UR Digital holds a 5.0 Google rating from 32 reviews, with clients highlighting expertise, transparent costs, and strong communication. Representative portfolio work includes projects for Burke Mangan Lawyers, Forward Travel, and Nouvelle, with engagements ranging from under $5K to $20K over 11-16 months.
Services
- SEO
- AI & Answer Engine Optimization (GEO/AEO)
- Digital PR
- App Store Optimization (ASO)
- Local Optimization
- SEO Consulting
Industries Served
Team Size
Pros
- Direct access to founder and SEO director Pulkit Agrawal with 18+ years in search
- No lock-in contracts, with business earned monthly
- Works with only one business per niche for focused strategy
Client Review Analysis
5.0 rating from 32 Google reviews, with clients praising expertise, transparent pricing, and clear communication.