Website design and SEO agency with offices in the United Kingdom and South Africa, specializing in WordPress websites and search engine optimization for clients worldwide.
Trade and Lateral Development is a website design and SEO agency founded in May 2000 by director Michelle Fouche. The agency operates offices in the United Kingdom and South Africa, with headquarters in Surbiton, London, and serves customers worldwide. It specializes in strategizing, building, and maintaining WordPress websites alongside search engine optimization.
The agency follows a three-step approach: website strategy to plan the site, website design to build it, and SEO to drive traffic. Services include website planning and marketing strategy consultations, WordPress design and build, website maintenance with backups and security, repair of broken WordPress sites, organic search ranking improvements, advanced Google Analytics tracking for eCommerce, and diagnosis of website traffic issues.
Trade and Lateral Development lists expertise in WordPress as its CMS platform, front-end web development, digital marketing areas including B2B lead generation and construction marketing, and SEO specialties such as B2B SEO, construction SEO, international SEO, local optimization, and technical SEO. The agency also offers UX strategy, responsive and landing page design, website redesign, and WooCommerce eCommerce consulting.
The agency serves industries including eCommerce, consumer goods, corporate services, boutique, arts, construction, education, electronics, design, and beauty. Client types range from startups and small businesses to medium businesses and enterprise or corporate organizations. Representative clients include Skylighter Fireworks, LexisNexis, Atlas Plastics, HRTorQue Outsourcing, and Fireworks for Africa.
Google reviews give the agency a 5.0 rating across four reviews. Clients highlight professional and creative website design, long-term relationships spanning up to 15 years, effective email marketing with high ROI, improved search rankings and user engagement, and responsive support across time zones. One client noted the agency's patient guidance and ongoing maintenance, including security protection and eCommerce management.
Portfolio examples shown on the profile include work for Skylighter Fireworks, Sail UK, and Andrea Florens. The agency offers a free discovery call for prospective clients to decide whether the team is the right fit.
Services
- WordPress Website Design
- eCommerce Development
- Web Design
- Digital Marketing
- SEO
- Digital Strategy
- eCommerce
Industries Served
Team Size
Pros
- Clients report effective, professional website design and development with strong attention to detail.
- Long-term client relationships, including one client of 15 years, highlight reliability and consistent results.
- Responsive support across time zones, with clients noting timely solutions and patient guidance.
Client Review Analysis
Google reviews praise the agency's professionalism, creativity, attention to detail, and results in web design, SEO, and email marketing, with all four reviewers rating 5.0.