Mystrika
Traction is a San Francisco-based full-service agency founded in 2001 that unifies brand and performance through data, AI, and creative talent. The agency serves medium businesses and enterprise clients across media, retail, software, and eCommerce industries.
Traction is a San Francisco-based full-service agency founded in 2001 by CEO Adam Kleinberg and CTO Paul Giese. The agency positions itself as a zero-waste structure that provides affordable access to senior talent, unifying brand and performance through expertise in data, AI, deep audience understanding, and creative work.
Traction employs 50 to 99 people and works with a minimum budget of $50,000 at an average hourly rate of $175. The agency draws on a Liquid Workforce collective of over 250 creatives, strategists, media planners, developers, and mar-tech consultants, many with brand-side experience, to deliver more senior people for the same price.
Traction offers web development, web design, UI/UX design, content marketing, branding, logo design, and digital marketing. Areas of expertise include brand design, brand strategy, and interactive design. The agency's journey-driven approach begins with empathy, ends with testing, and marries data with creativity across infrastructure, media, and creative development.
The agency serves medium businesses and enterprise or corporate clients across media and communications, retail, software and IT services, and eCommerce. Notable clients include Apple, MLB, LinkedIn, HelloFresh, Lenovo, Adobe, Meta, and GE HealthCare.
No Google review data is available for Traction on the profile. The agency has received industry recognition including the AdAge Small Agency of the Year (West Coast) award and was a finalist for the ANA B2 Awards Small Agency of the Year and iMedia Independent Agency of the Year. Campaign named Traction the 2024 Talent Management Agency of the Year.
Traction's portfolio includes a web design project for Verimatrix ($100K-$250K, 2023), digital marketing for HelloFresh ($20K-$100K, 2024), branding for Tricentis ($20K-$100K, 2021), and content marketing for Lenovo ($100K-$250K, 2019). The agency also manages The Futureproof Project, a community of 200+ senior marketers from major brands focused on turning emerging technology into competitive advantage.
Services
- Web Development
- Web Design
- UI/UX Design
- Content Marketing
- Branding
- Logo Design
- Digital Marketing
Industries Served
Team Size
Pros
- Liquid Workforce collective of over 250 senior creatives, strategists, media planners, developers, and mar-tech consultants
- Zero-waste agency structure providing affordable access to senior talent
- The Futureproof Project community of 200+ senior marketers for AI transformation insight