TPG is a marketing agency specializing in multi-channel customer acquisition. They use data-driven strategy and analytics to optimize marketing investment and drive profitable growth. TPG serves clients in regulated industries such as insurance, financial services, telecom, and healthcare.
TPG is a multi-channel customer acquisition agency headquartered in Philadelphia and part of the Omnicom network. The agency helps clients make complex targeting decisions, optimize marketing investment, and generate profitable growth across multiple channels.
TPG leverages strategy, analytics, and creativity to make targeting and channel integration simpler and more profitable. The agency uses lifetime value as a lens to identify strategic marketing opportunities, produces a Predictor Score for modeling, and segments prospects based on needs, attitudes, and behaviors.
TPG has deep experience in regulated markets such as insurance, financial services, telecom, and healthcare. The agency also lists consumer goods as a core industry of focus. TPG creates highly engaging, breakthrough multichannel campaigns that tap into the agency’s understanding of both the channel and the prospect.
The agency's core service is marketing strategy, with a heavy reliance on data and analytics to rank order customer acquisition opportunities. TPG combines the responsive attitude of a small agency with the scale and strength of the Omnicom network.
TPG employs over 100 people and is located at 7 North Columbus Blvd in Philadelphia. The agency currently has no client reviews on its profile, resulting in a rating of 0.0.
No portfolio or case studies are listed on the profile, so specific results cannot be verified. The agency encourages prospective clients to contact them directly to learn more about their approach and past work.
Services
- Marketing Strategy