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TOTEM Branding is a global strategic branding consultancy that helps organizations create, transform and activate brands with purpose, clarity and long-term business impact. Founded by Andy Stalman, one of the leading voices in branding in the Spanish-speaking world, TOTEM works with companies, institutions and leadership teams to turn strategy, culture and identity into meaningful brand systems.
TOTEM Branding is a global strategic branding consultancy founded in 2018 by Andy Stalman, a leading authority on branding in the Spanish-speaking world. The agency helps organizations create, transform, and activate brands with purpose, clarity, and long-term business impact. With a boutique senior-led approach, TOTEM combines strategic thinking, creativity, and human understanding to build brands that are relevant, memorable, and future-ready.
The agency is headquartered in Madrid, Spain, and employs under 49 people. Its average hourly rate is $40, and the minimum budget is available upon inquiry. TOTEM Branding works with medium businesses and enterprise or corporate clients across a wide range of industries, including retail, food and beverage, hospitality, travel, media and communications, finance, consumer goods, energy and mining, government, and luxury.
TOTEM Branding offers a comprehensive suite of services: branding, creative services, design services, digital strategy, logo design, reputation management, content marketing, public relations, digital marketing, and business consulting. Within these areas, the agency has deep expertise in brand strategy, positioning, naming, corporate identity, verbal identity, storytelling, brand architecture, employer branding, and brand activation. Additional capabilities include corporate coaching, project management, strategy consulting, AI creative, semiotics, integrated marketing, corporate communications, and online reputation management.
The agency has completed projects for notable clients such as Bladex, Eurofund, Mallorca Island, the Dominican Republic, Merlin Properties, Prezero, SUA, and Emmanuel College. Its work has been featured in press outlets including Forbes Argentina, Yahoo Noticias, and Diario de Mallorca, highlighting its impact on tourism, retail, and corporate branding.
Google reviews give TOTEM Branding a 4.8 rating out of 5 based on 18 reviews. Most reviewers praise the team's professionalism, expertise, and human-centered approach, with one client noting that the agency "changed the way I see brands." However, a single negative review cited poor follow-up and missed deadlines, indicating occasional communication challenges.
TOTEM Branding is best suited for medium to large enterprises seeking strategic brand transformation and positioning. Its senior-led team, international perspective, and proven track record across multiple continents make it a strong partner for organizations that want more than a visual change—brands that connect with people, align teams, and build trust across markets.
Services
- Branding
- Creative Services
- Design Services
- Digital Strategy
- Logo Design
- Reputation Management
- Content Marketing
- Public Relations
- Digital Marketing
- Business Consulting
Industries Served
Team Size
Pros
- Senior-led boutique approach with deep branding expertise
- Positive client feedback highlighting professionalism and results
- Global experience with success stories across five continents
Cons
- Some clients report poor communication and missed deadlines
Client Review Analysis
Most Google reviews praise the team's professionalism and results, though one client reported poor communication and missed deadlines.