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thoughtbot

Branding & Design New York City, New York, United States
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thoughtbot is a leading software development consultancy, especially for Ruby on Rails. The team uses a human-centered, design-led approach to develop web and mobile products. Clients include Harvard Business Review, GitHub, Vimeo, Etsy, Disney, and many others.

thoughtbot is a software development consultancy founded in 2003, known for its expertise in Ruby on Rails and human-centered product design. The agency employs 50 to 99 people and operates from headquarters in New York City with an additional office in London. thoughtbot's minimum project budget is $10,000 to $25,000, with an average hourly rate of $175.

The agency uses a design-led, agile approach to build web and mobile products. Teams are small and cross-functional, and thoughtbot can serve as the entire product team, augment existing teams, or provide fractional leadership. The company emphasizes leaving every client with a stronger team and improved process.

thoughtbot offers a wide range of services including software development, web development, product design, web design, mobile app development, IT services, DevOps consulting, digital marketing, UI/UX design, and AI development. Technical expertise spans Ruby on Rails, React, Node.js, React Native, and cloud platforms such as AWS, Azure, and Google Cloud.

The agency serves clients across health care, finance, eCommerce, food and beverage, fintech, beauty, government, legal, hospitality, and AI. Client types include startups, small businesses, medium businesses, and enterprise/corporate organizations. Notable past and current clients include Harvard Business Review, British Business Bank, GitHub, Vimeo, Etsy, MoMA, MIT, Disney, DigitalOcean, GasBuddy, Groupon, Planned Parenthood, Autodesk, and Merck.

No Google reviews are available for thoughtbot on the DesignRush profile. The agency's reputation is built on its long history, community contributions, and high-profile client list.

Portfolio highlights include a mobile app for Harvard Business Review to engage next-generation business leaders, a digital platform for Groups Recover Together to increase access to opioid-addiction care, and a CMS integration for DigitalOcean to accelerate marketing. Other projects include SplitFit, LOLA, Joydrive, and Escape the City, demonstrating work across mobile app development, web design, and software development.

Services

  • Software Development
  • Web Development
  • Product Design
  • Web Design
  • Mobile App Development
  • IT Services
  • DevOps Consulting
  • Digital Marketing
  • UI/UX Design
  • AI Development

Industries Served

Health Care Finance eCommerce Food and Beverage Fintech Beauty Government Legal Hospitality AI

Team Size

50 - 99

Pros

  • Strong expertise in Ruby on Rails and custom frameworks
  • Human-centered design-led approach for web and mobile products

Frequently Asked Questions

thoughtbot is a software development consultancy with deep expertise in Ruby on Rails, product design, and mobile app development.
The agency employs between 50 and 99 people.
Headquarters are in New York City, with an additional office in London, United Kingdom.
Minimum project budget ranges from $10,000 to $25,000, with an average hourly rate of $175.
thoughtbot works across health care, finance, eCommerce, food and beverage, fintech, beauty, government, legal, hospitality, and AI.
Yes, thoughtbot works with startups, small businesses, medium businesses, and enterprise clients.
The agency uses Ruby on Rails, React, Node.js, React Native, and various cloud platforms like AWS, Azure, and Google Cloud.
Yes, thoughtbot can join as an entire product team, augment an existing team, or provide fractional leadership.
Notable projects include work for Harvard Business Review, DigitalOcean, MBTA, LOLA, and Joydrive.
Yes, thoughtbot offers AI development including AI application development, automation, consulting, chatbot solutions, generative AI, and machine learning.
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