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The Ward Group Full Sales Cycle agency logo

The Ward Group

Full Sales Cycle Frisco, Texas, United States
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The Ward Group is one of the oldest independent media buying firms in the US, with over 40 years of experience. Digital advertising and traditional media planning and buying are its core competencies. The agency provides full transparency and expertise across the entire media ecosystem.

The Ward Group is an independent media buying firm founded in 1985, with over 40 years of experience in the media business. The agency is headquartered in Frisco, Texas, and employs a team of under 49 professionals. It charges an average hourly rate of $135 and requires an inquiry for minimum budget.

The agency's core competencies are digital advertising and traditional media planning and buying. Services include programmatic advertising, paid search, social media marketing, linear TV, connected TV/OTT, online video, cinema, terrestrial and streaming radio, podcast, print advertising, and out-of-home. The Ward Group also offers digital strategy, video marketing, and eCommerce services.

The Ward Group serves clients in the automotive, retail, and restaurant industries, with a focus on small businesses. Notable clients include DFW Airport, Pizza Hut, Nissan North America, Ecolab, and Durham Distillery. The agency has won AWM Agency of the Year and AWM Agency Owner of the Year awards.

Google reviews give the agency a 5.0 rating. Clients describe the team as professional, responsive, and customer-focused, with one reviewer noting a multi-year partnership for paid advertising and SEO improvements. Another client called the agency their preferred media and SEO partner.

The agency's team includes President Rob Enright (over 30 years at the firm), Media Supervisor Robin Cox (25+ years), Digital Media Manager James Pruitt, Senior Media Buyer Chelsea Enright (15+ years), and Media Coordinator Nizza Morales. The Ward Group prides itself on being early adopters of new technology and maintaining full transparency across the media ecosystem.

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Services

  • PPC
  • Social Media Marketing
  • Advertising
  • Digital Marketing
  • Media Buying
  • Digital Strategy
  • Video Marketing
  • eCommerce

Industries Served

Automotive Retail Restaurants

Team Size

Under 49

Pros

  • Full transparency and expertise across the entire media ecosystem, online and offline
  • Early adopters of new technology and trends, staying ahead of the curve

Client Review Analysis

Google reviews show a 5.0 rating with two reviews praising customer focus, professionalism, and responsiveness.

Frequently Asked Questions

The Ward Group specializes in media planning and buying across digital and traditional channels, including programmatic, paid search, social media, linear TV, connected TV, radio, print, and out-of-home.
The agency has under 49 employees, with key roles including President, Media Supervisor, Digital Media Manager, Senior Media Buyer, and Media Coordinator.
The agency is headquartered at 5 Cowboys Way, Suite 300, Frisco, Texas 75034, United States.
The agency requires an inquiry for minimum budget and charges an average hourly rate of $135.
The agency works with clients in automotive, retail, and restaurants, as well as small businesses across various sectors.
Google reviews give a 5.0 rating, with clients noting the team's professionalism, responsiveness, and customer focus over multiple years of partnership.
Yes, the agency covers the full media ecosystem, from digital programmatic and social to linear TV, radio, print, and out-of-home advertising.
The agency's client list includes DFW Airport, Pizza Hut, Nissan North America, Ecolab, and Durham Distillery.
The agency has won AWM Agency of the Year and AWM Agency Owner of the Year awards.
The agency emphasizes full transparency and treats client media dollars as its own, taking a holistic and unbiased approach to planning across all channels.
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