Mystrika
The Studio Indigo is a strategy-led brand identity and website design agency founded in 2018 and headquartered in Hudson, New Hampshire. The agency designs intentional brand identities and conversion-focused WordPress websites for startups, small businesses, and medium businesses across wellness, fitness, beauty, food, and hospitality.
The Studio Indigo is a strategy-led brand identity and website design agency founded in 2018 by Andrea Lacasse, who serves as founder, brand strategist, and creative director. The agency describes its work as solving a "signal problem": businesses that are strong at what they do but fail to communicate that value online.
The studio is a remote company headquartered in Hudson, New Hampshire, United States. It employs under 49 people, charges an average hourly rate of $100, and asks prospective clients to inquire about minimum project budgets.
The process starts with strategy before any design work. Lacasse researches what makes each business different, including its strengths, audience, positioning, and voice, and translates those findings into language, positioning, and brand identities. Websites are conversion-focused WordPress builds that position the business owner as the expert and guide visitors toward action.
The Studio Indigo's services span branding, web design, web development, WordPress website design, UI/UX design, graphic design, logo design, digital strategy, and SEO. Expertise areas include brand design, messaging, positioning, strategy and naming, UX audit, research and strategy, local, on-page and technical SEO, illustration, visual communication, and eCommerce on Shopify and WooCommerce.
The agency works with startups, small businesses, and medium businesses across wellness and fitness, hospitality, real estate, entertainment, beauty, food and beverage, luxury, media and communications, recreation and travel, and restaurants. Named clients include Mikibabi, NAMUHA, CrossFit Liberator, Hope Lacasse Real Estate, CrossFit Disciple, Karasu Tengu Academy, Arbor & Root Salon, Big Pig Party Rentals, and Feast FWD.
The public portfolio highlights a WordPress branding and website design project for CrossFit Disciple completed in about two months with a project budget between $5,000 and $20,000. No Google reviews are listed on the profile.
Services
- Branding
- Web Design
- Web Development
- WordPress Website Design
- Design Services
- UI/UX Design
- Graphic Design
- Logo Design
- Digital Strategy
- SEO
Industries Served
Team Size
Pros
- Strategy-led process that examines strengths, audience, positioning, and voice before design work begins
- Founder and creative director Andrea Lacasse brings over 8 years of brand identity and website design experience
- Conversion-focused WordPress websites with eCommerce support for Shopify and WooCommerce
- Broad industry coverage across fitness, beauty, hospitality, food, real estate, and travel