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The Source Approach

Data & Analytics Buffalo, New York, United States
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The Source Approach is a fractional CMO consultancy for eCommerce brands, founded in 2015 by Tanner Rankin. The agency installs a Marketing Operating System to unify AI, agencies, freelancers, and in-house teams under a single source of truth. It specializes in replacing marketing operational chaos with a system for rapid, scalable growth.

The Source Approach is a fractional CMO consultancy founded in 2015 by Tanner Rankin, focused exclusively on eCommerce brands. The agency installs a Marketing Operating System (MOS) that serves as a single source of truth, unifying AI tools, external agencies, freelancers, and in-house marketing teams. Tanner Rankin brings over 10 years of operator experience as CEO of both The Source Approach and Referazon, an Amazon influencer search and shoppable video SaaS platform.

The agency operates with a team of under 49 employees and requires a minimum project budget of $10,000 to $25,000, with hourly rates available upon inquiry. The Source Approach is headquartered remotely in Buffalo, New York, and serves clients across the United States. Tanner Rankin is an author of "SEO For Everyone" and "Social Media Marketing For Everyone," and has been featured in Forbes, Entrepreneur, and The Business Journals.

The Source Approach offers a range of services including eCommerce consulting, conversion rate optimization (CRO), digital marketing, SEO, and PPC. Areas of expertise within digital marketing include Amazon, B2C, content creation, copywriting, digital advertising, growth marketing, marketing consulting, and SEM. PPC expertise covers Amazon, Bing, Google Ads, and YouTube. SEO expertise includes Amazon SEO and SEO consulting. Social media expertise encompasses influencers, Instagram, and social media consulting.

The agency exclusively serves the eCommerce industry, working with startups, small businesses, medium businesses, and enterprise or corporate clients. Portfolio examples include projects for Reeds Jewelers, Skate Anytime, Reminderband, Lavari Jewelry, Brick Mates, and Elma Wine and Liquor, covering Amazon consulting, eCommerce consulting, and eCommerce development.

Client reviews on DesignRush give the agency a 4.8 rating from five reviews. Clients report significant results such as a 5,000% increase in Amazon sales over six months, reduction of cost of sale to 5.9%, and substantial website traffic increases. Reviewers highlight Tanner Rankin's expertise, commitment, and ability to deliver results quickly.

The Source Approach is best suited for eCommerce brands that need strategic fractional CMO leadership, particularly those struggling with agency or freelancer chaos, inexperienced in-house teams, or AI hallucinations. The agency's Marketing Operating System provides a coherent, predictable growth engine that brands own.

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Services

  • eCommerce
  • CRO
  • Digital Marketing
  • SEO
  • PPC

Industries Served

eCommerce

Team Size

Under 49

Pros

  • Helped a client increase Amazon sales over 5,000% in 6 months
  • Reduced a client's cost of sale on Amazon to 5.9%
  • Delivered substantial increase in website traffic for an eCommerce client
  • Clients report excellent results within a few months of engagement

Frequently Asked Questions

The Source Approach offers eCommerce consulting, conversion rate optimization, digital marketing, SEO, and PPC services.
Tanner Rankin, the founder and fractional CMO, leads the agency with over 10 years of eCommerce and Amazon marketing experience.
The agency is headquartered remotely in Buffalo, New York, United States.
The minimum project budget ranges from $10,000 to $25,000, with hourly rates available upon inquiry.
The agency primarily serves eCommerce brands across various verticals including jewelry, wine, health, and alternative medicine.
Yes, the agency provides Amazon SEO, Amazon PPC, Amazon store setup, and A++ content creation, and has delivered over 5,000% sales growth for clients.
The agency works with startups, small businesses, medium businesses, and enterprise or corporate clients.
The agency tracks metrics such as sales growth, cost of sale reduction, website traffic increases, and conversion rate improvements.
Tanner Rankin has been featured in Forbes, Entrepreneur, and The Business Journals, and is an author and Amazon keynote speaker.
It is a proprietary system that unifies AI, agencies, freelancers, and in-house teams under a single source of truth to create a predictable growth engine.
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