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The Rare Form Branding & Design agency logo

The Rare Form

Branding & Design Atlanta, Georgia, United States
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The Rare Form is a boutique creative agency in Atlanta specializing in branding, packaging, and visual assets for luxury consumer packaged goods brands. Founded in 2010, it helps established brands and startups with brand refreshes, packaging, and photo and video production.

The Rare Form is a boutique creative agency headquartered in Atlanta, Georgia. Founded in 2010, the agency positions itself as a highly efficient and scalable creative team focused on purpose-driven design that connects brands with their target consumers. The Rare Form brings more than 20 years of creative industry experience, with a specialization in luxury consumer packaged goods.

The DesignRush profile lists the agency as having under 49 employees, a minimum project budget of $10,000 to $25,000, and an average hourly rate of $150. Principal creative director Kyle R Thompson founded the agency and brings over 15 years of experience in typography, custom logo design, and photo direction. Design director Christina Thompson has more than 20 years of experience, with emphasis on purpose-driven packaging and unboxing experiences.

The Rare Form's listed services include branding, logo design, and package design. Its broader capabilities extend to creative concepts and photo and video production, allowing the studio to elevate brands across all touchpoints. Representative portfolio work includes Osprey Tacos Restaurant Branding, RUVI Beauty for Good, and True Botanicals Brand Refresh.

The agency works with both established brands and innovative startups. Its client roster includes True Botanicals, EVOLVh Haircare, Ole Henriksen, Jack Black, and Anisa International, reflecting a focus on luxury CPG, beauty and personal care, and food and beverage industries.

The profile does not list any Google reviews, so no review-based rating is available. The Rare Form maintains a LinkedIn company page and an Instagram presence under @therareform.

Services

  • Branding
  • Logo Design
  • Package Design

Industries Served

Consumer Packaged Goods Beauty & Personal Care Food & Beverage Restaurants

Team Size

Under 49

Pros

  • Specializes in purpose-driven branding and packaging for luxury consumer packaged goods
  • Offers creative concepts, photo, and video production across brand touchpoints
  • Led by creative leaders with more than 20 years of industry experience

Frequently Asked Questions

The Rare Form provides branding, logo design, and package design, along with creative concepts and photo and video production.
The Rare Form is headquartered at 1683 Flat Shoals Rd SE, Atlanta, Georgia, United States.
The Rare Form was founded in 2010 by principal creative director Kyle R Thompson.
The Rare Form works with established luxury CPG brands and innovative startups, including clients such as True Botanicals, EVOLVh Haircare, Ole Henriksen, and Jack Black.
The Rare Form's minimal budget is $10,000 to $25,000 with an average hourly rate of $150.
Kyle R Thompson is the principal creative director and Christina Thompson is the design director, with over 15 and 20 years of creative industry experience respectively.
The Rare Form specializes in luxury consumer packaged goods, purpose-driven packaging, and unboxing experiences.
The Rare Form's portfolio includes Osprey Tacos Restaurant Branding, RUVI Beauty for Good, and True Botanicals Brand Refresh.
The Rare Form has fewer than 49 employees and describes itself as a highly efficient and scalable creative team.
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