The Rare Form is a boutique creative agency in Atlanta specializing in branding, packaging, and visual assets for luxury consumer packaged goods brands. Founded in 2010, it helps established brands and startups with brand refreshes, packaging, and photo and video production.
The Rare Form is a boutique creative agency headquartered in Atlanta, Georgia. Founded in 2010, the agency positions itself as a highly efficient and scalable creative team focused on purpose-driven design that connects brands with their target consumers. The Rare Form brings more than 20 years of creative industry experience, with a specialization in luxury consumer packaged goods.
The DesignRush profile lists the agency as having under 49 employees, a minimum project budget of $10,000 to $25,000, and an average hourly rate of $150. Principal creative director Kyle R Thompson founded the agency and brings over 15 years of experience in typography, custom logo design, and photo direction. Design director Christina Thompson has more than 20 years of experience, with emphasis on purpose-driven packaging and unboxing experiences.
The Rare Form's listed services include branding, logo design, and package design. Its broader capabilities extend to creative concepts and photo and video production, allowing the studio to elevate brands across all touchpoints. Representative portfolio work includes Osprey Tacos Restaurant Branding, RUVI Beauty for Good, and True Botanicals Brand Refresh.
The agency works with both established brands and innovative startups. Its client roster includes True Botanicals, EVOLVh Haircare, Ole Henriksen, Jack Black, and Anisa International, reflecting a focus on luxury CPG, beauty and personal care, and food and beverage industries.
The profile does not list any Google reviews, so no review-based rating is available. The Rare Form maintains a LinkedIn company page and an Instagram presence under @therareform.
Services
- Branding
- Logo Design
- Package Design
Industries Served
Team Size
Pros
- Specializes in purpose-driven branding and packaging for luxury consumer packaged goods
- Offers creative concepts, photo, and video production across brand touchpoints
- Led by creative leaders with more than 20 years of industry experience