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The Orangeblowfish Branding & Design agency logo

The Orangeblowfish

Branding & Design Shanghai, China
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The Orangeblowfish is a Shanghai-based creative agency crafting iconic brand identities, immersive spaces, and culture-shifting narratives for legacy and Fortune 500 brands. It specializes in luxury retail, hospitality, and B2B industries. It was named Greater China Agency of the Year for two years and winner for Branding & Identity (APAC) for three consecutive years.

Founded in 2012, The Orangeblowfish is a Shanghai-based creative agency operating under the tagline "Creativity Unleashed." The agency crafts iconic identities, immersive spaces, and culture-shifting narratives for legacy brands, describing its mission as doing "cool sh*t" globally. It uses a proprietary creative methodology to help leading Fortune 500 brands build a stronger presence with local audiences in China and Asia Pacific.

The agency employs fewer than 49 people and is headquartered at No. 596 Yan'an Middle Road, Shanghai, 200041, China. Its minimum budget and average hourly rate are both listed as inquire, meaning clients must contact the agency for pricing. Leadership includes CEO and Founding Partner Natalie Lowe, named a Campaign Asia Women to Watch in 2024, and Founder and Chief Creative Officer Siu Tang, recognized as one of the Most Creative People by TimeOut Magazine, a Peak Performer Influencer, and an Innovator 25 by PRovoke Media, with work featured in WallPaper and Deezen.

The Orangeblowfish provides design services, creative services, graphic design, branding, and advertising. Its portfolio spans brand experiences, retail spaces, and campaign activations, including Arcteryx ReBird ($500K-$1M, 4 months, 2023), Haagen-Dazs The Art of the Scoop ($250K-$500K, 6 months, 2024), W Shanghai's TKT Terrace redesign, Topgolf's first branded lounge in China, Moxy Xi'an's brand experience, Budweiser Drop 158, lululemon's movement celebration in Nanjing, LinkedIn's 5 Rings of Beijing, and Colgate-Palmolive's I Space in Shanghai.

The agency specializes in three industries: luxury retail, hospitality, and B2B. Its client roster includes Cartier, LinkedIn, L'Oreal Group, Hilton, Marriott Hotels, Colgate-Palmolive, AB InBev, Anta Sports Group, lululemon, Arc'teryx, Peak Performance, Chow Sang Sang, Costa Coffee, W Shanghai, and Starbucks.

Recognition includes being named Greater China Agency of the Year for two years and winner for Branding & Identity (APAC) for three consecutive years. Press coverage from PR Newswire and Campaign Asia documents the agency's Campaign Asia Pacific awards, Natalie Lowe's Women to Watch 2024 honor, and Siu Tang's Peak Performer Influencer recognition.

The DesignRush profile lists no verified Google reviews, so client sentiment is represented through the agency's awards, press mentions, and a portfolio of large-scale global brand engagements rather than third-party review scores.

Services

  • Design Services
  • Creative Services
  • Graphic Design
  • Branding
  • Advertising

Industries Served

Luxury Retail Hospitality B2B

Team Size

Under 49

Pros

  • Named Greater China Agency of the Year for two years
  • Winner for Branding & Identity (APAC) for three consecutive years
  • Works with leading Fortune 500 brands across luxury retail, hospitality, and B2B

Frequently Asked Questions

The Orangeblowfish offers design services, creative services, graphic design, branding, and advertising, including brand identities, immersive spaces, and narrative-driven campaigns.
The agency specializes in luxury retail, hospitality, and B2B across the China and Asia Pacific markets.
The Orangeblowfish is headquartered at No. 596 Yan'an Middle Road, Shanghai, 200041, China.
The agency employs under 49 people and is led by CEO and Founding Partner Natalie Lowe and Founder and Chief Creative Officer Siu Tang.
The minimum budget and average hourly rate are listed as inquire, so prospective clients should contact the agency directly for pricing.
The agency was named Greater China Agency of the Year for two years and won Branding & Identity (APAC) for three consecutive years.
The agency works with leading Fortune 500 brands, including Cartier, LinkedIn, L'Oreal Group, Hilton, lululemon, Arc'teryx, Starbucks, and AB InBev.
Representative projects range from $20K-$100K for a Waldorf Astoria cocktail experience to $500K-$1M for the Arcteryx ReBird and LinkedIn 5 Rings of Beijing programs.
The agency uses its creative methodology to craft iconic identities, immersive spaces, and culture-shifting narratives that resonate with local audiences.
The Orangeblowfish was founded in 2012 by Siu Tang, who serves as Founder and Chief Creative Officer, with Natalie Lowe as CEO and Founding Partner.
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