The Old State

The Old State is a business strategy, marketing, design, and development agency founded in 2007. The agency describes itself as a team of business strategists, marketers, designers, and developers focused on elevating brands through strategic initiatives that deliver results. The agency's goal-oriented service offerings emphasize engagement and measurable outcomes for clients.

The agency is headquartered in Dallas, Texas, with an additional office in McKinney, Texas. The Old State employs under 49 people and has a minimum project budget of $10,000 to $25,000, with an average hourly rate of $200 per hour. The agency was founded in 2007 and is led by managing partner Travis McElroy.

The Old State offers four primary service areas: digital marketing, social media marketing, web design, and branding. The agency also provides a proprietary content management platform called Governor, which enables clients to make website updates and modifications independently. The agency's services are designed to help clients improve online conversion rates and build strong brand identities.

The Old State serves clients in the consumer goods, corporate services, media and communications, and retail industries. The agency works primarily with small and medium-sized businesses. Notable clients include American Quarter Horse Association, Lucky Strike, Gateway Church, GreatParks.org, and North American Coal.

The Old State has a 4.8 Google rating based on 16 reviews. Most reviewers praise the team's creativity, professionalism, and responsiveness. Clients highlight the quality of website designs, the ease of use of the Governor platform, and the positive impact on conversion rates. One review from April 2024 alleges an unauthorized double charge of $5,000 and unresolved reimbursement issues, which the agency has not publicly addressed.

The agency's portfolio includes a digital marketing project for the American Quarter Horse Association. The Old State has also received an award for the Dallas Arboretum website. The agency's team includes managing partner Travis McElroy, who combines design expertise with business acumen to guide the agency's strategic creative approach.