Mystrika
The Influencer Marketing Factory is a digital marketing agency specializing in influencer marketing, Instagram marketing, and YouTube marketing. The agency offers talent management, social media management, and native ads management. Services include influencer identification, KPI setup, authentic storytelling, contracting, and detailed reporting.
The Influencer Marketing Factory is a digital marketing agency founded in 2018 and headquartered in Miami, Florida. The agency focuses on influencer marketing, Instagram marketing, and YouTube marketing, along with talent management, social media management, and native ads management. It tailors strategies to meet specific client goals and objectives.
The agency has a team of under 49 employees and charges a minimum budget of $10,000 to $25,000 with an average hourly rate of $200 per hour. Services include influencer identification, KPI setup, authentic storytelling, contracting, and detailed reporting and analytics. The agency also offers ad creation and management services that leverage demographic targeting and weekly reporting.
Areas of expertise include branding (B2B branding, brand messaging, brand strategy, product marketing), creative services (copywriting, creative strategy, editing, photography), digital marketing (B2B, content creation, digital advertising, SEM), PPC (Amazon, B2B PPC, Google Ads, YouTube), SEO (B2B SEO), social media (B2B social media marketing, influencers, Instagram, Snapchat, TikTok), and video production (social media videos).
The Influencer Marketing Factory serves a wide range of industries including Health Care, Gaming, Automotive, Beauty, Consumer Goods, eCommerce, Fashion, Food and Beverage, Finance, and Music. Client types range from startups and small businesses to medium businesses and enterprise or corporate clients. Notable clients include Google, Sony Music, Universal Music, Dunkin', Bud Light, and FOREO.
Google reviews show a mixed sentiment. Most reviewers praise the agency's responsiveness, creative planning, and ability to align influencers with brand voice, resulting in strong engagement and reach. However, one review reports a campaign that reached over 8 million people but generated only 7 clicks, and the reviewer states the agency did not respond to a refund request.
The agency's portfolio includes campaigns for Ablo, Built (Protein Bars), Envato, ExeGi Pharma, MPL Gaming, Gismart, BenQ, and Cutetitos Challenge, executed across YouTube and Instagram. The agency has also been recognized on the Inc. 500 list.
Services
- Social Media Marketing
- Video Marketing
- Digital Marketing
- Creative Services
- Content Marketing
Industries Served
Team Size
Pros
- Responsive and knowledgeable team praised for creative planning
- Strong understanding of brand voice and audience alignment
- Delivers impressive engagement and reach in campaigns
Cons
- One client reported poor campaign results and lack of follow-up on refund requests
Client Review Analysis
Mixed reviews; most clients praise responsiveness and results, but one client reported poor campaign performance and lack of support.