Mystrika
The Herdbook Ag Media is a content marketing and communications agency specializing in the agriculture sector. Founded in 2017 by Jaclyn De Candio, the agency provides copywriting, social media marketing, public relations, branding, and software development services. The team focuses on helping agribusinesses communicate effectively with their audiences.
The Herdbook Ag Media is a content marketing and communications agency founded in 2017 by Jaclyn De Candio. The agency was created to make professional copywriting and communication services more accessible to agribusinesses, leveraging De Candio's background in animal industries, agriculture journalism, and social media management. The team brings marketing and communications experience specific to agriculture, understanding the complex nature of the food chain.
The agency operates remotely from Dayton, Ohio, with a team of under 49 employees. The minimum project budget ranges from $1,000 to $10,000, and the average hourly rate is $125. The agency was founded in 2017 and transitioned from a part-time freelancing gig to a full-time business in 2020.
Services offered include content marketing, digital marketing, social media marketing, public relations, branding, and software development. Areas of expertise cover content creation, copywriting, social media platforms (Facebook, Instagram, LinkedIn, Twitter), and foodtech software development. The agency serves industries such as food and beverage, pets, and retail, primarily working with medium-sized businesses.
The Herdbook Ag Media has received positive feedback from clients on DesignRush, with a 4.7 rating based on four reviews. Clients highlight consistent and quality copywriting, responsiveness, quick turnaround, and a perfect match to the client's tone. One client noted that Jaclyn De Candio "overdelivered on the work she was contracted to do." Another praised the agency for delivering scripts, blogs, and press releases with a quick turnaround.
The agency's portfolio includes social media engagement and awareness campaigns, innovative company features, advertorials, and product showcase and testimonial features. Notable clients include U.S. Dairy Export Council, UPL, Darigold, Illinois Beef Association, Ohio Farm Bureau, Resero Genomics, and Parnell. The team includes Jaclyn De Candio as Founder and Director of Content and Media, Hannah Meller as Graphic Designer, and Michele Ackerman as Senior Writer, Marketing and Public Relations.
Services
- Content Marketing
- Digital Marketing
- Social Media Marketing
- Public Relations
- Branding
- Software Development
Industries Served
Team Size
Pros
- Delivers consistent and quality copywriting
- Passionate, responsive, and overdelivers on contracted work
- Quick turnaround with perfect match to client's tone