Mystrika
The Gridwell Group is a growth infrastructure company that aligns brand, revenue, and systems for long-term scale. Founded in 2013 by Tray Lovvorn, Brad Greene, and Amanda Abbott, the firm partners with growth-stage operators, exit-oriented founders, enterprise growth teams, and venture-backed startups.
The Gridwell Group is a growth infrastructure company founded in 2013 by Tray Lovvorn, Brad Greene, and Amanda Abbott. The firm positions itself as a growth partner rather than a traditional creative agency, aligning brand, revenue, and operational systems to support long-term scale. Its tagline is "Where Strategy Becomes Scalable Growth."
The agency employs under 49 people and maintains headquarters in Franklin, Tennessee, with additional offices in Peachtree Corners, Georgia, and Knoxville, Tennessee. The Gridwell Group reports a minimum project budget of $1,000 to $10,000 and an average hourly rate of $175. It was founded to solve the common problem of companies chasing growth without supporting systems.
The Gridwell Group offers a wide range of services including branding, creative services, social media marketing, content marketing, digital marketing, package design, UI/UX design, AI development, and market research. Areas of expertise include AI automation, B2B branding, brand design and strategy, naming, creative copywriting, illustration, growth marketing, performance marketing, SEO, and social media consulting across platforms like Facebook, Instagram, and LinkedIn.
The agency serves clients across corporate services, nonprofit, real estate, wellness and fitness, luxury, construction, recreation and travel, manufacturing, and education industries. It works with startups, small businesses, medium businesses, and enterprise or corporate clients. Notable clients include Castille Academy, Mobley Brothers Roofing, HOLOS, Watson Consulting, and The Gleaners.
Google reviews give The Gridwell Group a 5.0 rating from 15 reviews. Clients highlight responsive service, quality work, and measurable outcomes such as an 8% enrollment increase for a summer camp and improved marketing operations through the AGORA software suite. One client noted the team's willingness to iterate on logo designs until satisfaction was achieved.
The Gridwell Group has received an award and showcases a portfolio of work including branding and marketing materials. The leadership team consists of Tray Lovvorn (Partner and CMO), Amanda Abbott (Partner and COO), and Brad Greene, PhD (Partner and CSO), each bringing expertise in growth strategy, customer-centered revenue systems, and operational execution.
Services
- Branding
- Creative Services
- Social Media Marketing
- Content Marketing
- Digital Marketing
- Package Design
- UI/UX Design
- AI Development
- Market Research
Industries Served
Team Size
Pros
- Responsive and open to client feedback, iterating until satisfaction
- Delivers above expectations with care, quality, and timeliness
- Helps clients achieve measurable growth, such as an 8% enrollment increase
Client Review Analysis
Clients report high satisfaction, noting responsive service, quality work, and measurable results such as an 8% enrollment increase and improved marketing operations.