The Goat Agency is an award-winning social media and influencer marketing agency founded in 2015. It works with leading brands to drive awareness, engagement, conversions and brand love through long-term social media strategies and data-driven influencer campaigns. The agency guarantees all deliverables upfront.
The Goat Agency is an award-winning social media and influencer marketing agency founded in 2015. It has been at the forefront of the influencer marketing industry for over eight years, working with leading brands such as Dell, Formula-E, Fireball, Nivea, Zaxby's, and M&M's. The agency views influencer and social media as a full-funnel marketing channel and guarantees all deliverables upfront, ensuring clients know exactly what their budget will achieve before a campaign starts.
The agency employs between 100 and 249 people and is headquartered in London, United Kingdom, with an additional office in New York City. The minimum project budget is $50,000 and up, with hourly rates available on inquiry. The Goat Agency has been recognized with awards including Adweek's Europe's Fastest Growing Agency and The Drum's Social Media Agency of the Year.
Services offered include influencer marketing, social media strategy, paid social, social media management, and content production. The agency has expertise across all core social channels such as TikTok, Instagram, YouTube, and Twitch. Its areas of expertise are centered on social media, with a particular focus on TikTok.
The Goat Agency serves a diverse range of industries including automotive, fashion, food and beverage, gaming, recreation and travel, restaurants, retail, and software and IT services. Client types range from startups and small businesses to medium businesses and enterprise or corporate organizations.
Client reviews on Google are mixed, with an average rating of 3.4 out of 5 from 20 reviews. Positive feedback highlights the agency's ability to deliver hard KPIs with relevant content. However, negative reviews cite issues such as spam text messages, payment processing delays, poor communication, and data security concerns.
The agency's client portfolio includes notable brands like Formula-E, Nivea, and Audi. It has also received industry recognition from Adweek and The Drum, underscoring its standing in the social media and influencer marketing space.
Services
- Influencer marketing
- Social media strategy
- Paid social
- Social media management
- Content production
- Social Media Marketing
Industries Served
Team Size
Pros
- Award-winning agency recognized by Adweek and The Drum
- Guarantees all deliverables upfront so clients know budget outcomes before campaign start
- Positive client review for delivering hard KPIs with relevant content
Cons
- Multiple negative Google reviews citing spam, payment issues, and data security concerns
- Some clients report poor communication and unprofessional behavior
Client Review Analysis
Mixed reviews on Google with an average rating of 3.4 out of 20 reviews; positive feedback highlights KPI delivery, while negative reviews cite spam, payment issues, and data security.