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The Edison Agency Branding & Design agency logo

The Edison Agency

Branding & Design St Kilda, Australia
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Australia's largest 100% female owned, independent brand strategy and design agency. Founded in 2012, the agency works with blue-chip clients across FMCG, pharmaceutical, insurance, construction, technology, and automotive industries. The agency is known for tackling complex brand reputation problems and providing strategic brand advisory, identity design, and packaging design.

The Edison Agency is Australia's largest 100% female owned, independent brand strategy and design agency, founded in 2012. Headquartered in St Kilda, Victoria, with an additional office in Surry Hills, Sydney, the agency employs a team of under 49 people. It operates with a minimum project budget of $10,000 to $25,000 and an average hourly rate of $250.

The agency offers a comprehensive range of services including graphic design, branding, creative services, logo design, package design, product design, print design, web design, and business consulting. Areas of expertise span brand strategy, brand positioning, naming, B2B branding, creative copywriting, illustration, video production, market research, and digital marketing. The agency also works with CMS platforms like WordPress and site builders such as GoDaddy, Squarespace, and Weebly.

The Edison Agency serves a diverse set of industries including automotive, consumer goods, energy and mining, fashion, electronics, beauty, corporate services, and boutique sectors. It works with startups, small businesses, medium businesses, and enterprise or corporate clients. Notable clients include Nestle, Arnott's Group, Asahi, Bega Group, Uber, and LendLease.

The agency holds a 5.0 Google rating from five reviews. Clients consistently highlight the collaborative and strategic approach, with one client noting the team's ability to navigate complex brand portfolios and establish emotional connections with consumers. Another client praised the professionalism and attention to detail in a pro bono project through the agency's "Design for Good" program. The agency reports that 95% of its business comes from referrals.

Portfolio examples include work for the Arnott's Group (brand mural), Tim Tams (packaging flatlay), and We Roam (brand identity). The agency's flat structure ensures that the same team members who pitch the project remain involved throughout delivery.

Services

  • Graphic Design
  • Branding
  • Creative Services
  • Logo Design
  • Design Services
  • Package Design
  • Product Design
  • Print Design
  • Web Design
  • Business Consulting

Industries Served

Automotive Boutique Beer Consumer Goods Energy & Mining Fashion Electronics Design Corporate Services Beauty

Team Size

Under 49

Pros

  • Highly collaborative and strategic approach to complex brand challenges
  • Strong client satisfaction evidenced by 95% referral rate and 5.0 Google rating

Client Review Analysis

Clients consistently give 5-star reviews, highlighting the agency's collaborative process, strategic insight, and high-quality creative output. One client noted the team's ability to navigate complex brand portfolios and establish emotional connections with consumers.

Frequently Asked Questions

The Edison Agency specializes in brand strategy, identity design, packaging design, and business consulting for complex brand portfolios.
The agency serves automotive, consumer goods, energy and mining, fashion, electronics, beauty, corporate services, and boutique industries.
The minimum project budget is $10,000 to $25,000, with an average hourly rate of $250.
The agency has headquarters in St Kilda, Australia and an additional office in Surry Hills, Sydney.
The team has under 49 employees, and the agency maintains a flat structure where the same people handle projects from pitch to delivery.
Clients praise the agency for its collaborative process, strategic depth, professionalism, and ability to deliver cohesive brand identities and emotional consumer connections.
Yes, the agency runs a 'Design for Good' program that provides pro bono branding and design services to non-profit organizations.
The Edison Agency is Australia's largest 100% female owned, independent brand strategy and design agency.
The agency uses proprietary tools and processes to deconstruct and rebuild brand architectures, focusing on substance over style to achieve measurable results.
The agency works with startups, small businesses, medium businesses, and enterprise or corporate clients.
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