Mystrika
The Dieringer Research Group is a full-service marketing research consulting firm that turns customer stories into actionable insights. Founded in 1974, it serves healthcare, health insurance, banking and finance, agency, and utility clients with CX, EX, brand, product development, and advertising effectiveness research. The firm is ISO 27001 certified and a WBENC-certified Women's Business Enterprise.
The Dieringer Research Group (DRG) is a full-service marketing research consulting firm headquartered in Brookfield, Wisconsin, operating under the tagline "Empowering Businesses with Marketing Research." The firm turns customer stories into actionable insights that help clients develop superior products, services, and more meaningful brand relationships.
Founded in 1974, the company employs between 100 and 249 people. Its DesignRush profile lists the minimum budget and average hourly rate as "Inquire," and the profile is currently unclaimed. The headquarters is located at 200 Bishops Way, Brookfield, Wisconsin 53005.
The firm holds ISO 27001 certification and is recognized as a certified Women's Business Enterprise by WBENC. These credentials support its work with clients in healthcare, finance, and other industries that handle sensitive data.
DRG's core service is market research, with practice areas covering Customer Experience (CX), Employee Experience (EX), Brand Experience (BX), new product development, and advertising and communications effectiveness. This breadth lets clients evaluate products, services, brand relationships, and campaign performance with evidence.
The agency serves a diverse range of industries, including healthcare, health insurance, banking and finance, agencies, and utilities. Its DesignRush clients section highlights banking, finance, and healthcare as client industries; no portfolio or project case studies are published on the profile.
On Google, DRG holds a 4.5 rating from 23 reviews. Reviewers describe friendly staff, enjoyable research sessions, and respect for participants' time, with one reviewer citing the firm's BBB listing as a trust factor. A single negative review criticizes the difficulty of being selected for research panels after automated prescreening.
Services
- Market Research
- Customer Experience (CX) Research
- Employee Experience (EX) Research
- Brand Experience (BX) Research
- New Product Development Research
- Advertising and Communications Effectiveness Research
Industries Served
Team Size
Pros
- ISO 27001 certified for information security
- Certified Women's Business Enterprise by WBENC
- Established in 1974
- Google reviewers praise friendly staff and enjoyable research sessions
Cons
- Some panel applicants report being dismissed via email after automated prescreening
Client Review Analysis
Google reviewers generally praise friendly staff and enjoyable research sessions; one reviewer criticized panel selection difficulty. The firm holds a 4.5 Google rating from 23 reviews.